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All Journal Buletin Udayana Mengabdi Journal Of Business, Finance, and Economics (JBFE) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business International Journal of Business, Marketing, Economics & Leadership E-Jurnal Manajemen BORJUIS (JURNAL OF ECONOMY)
Ketut Warmika, I Gede
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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MENINGKATKAN MANAJEMEN TOKO KELONTONG DALAM MENGHADAPI RITEL MODERN DI DESA MENGWI KABUPATEN BADUNG N.K. Seminari; N.K. Purnawati; L.G.S. Artini; N.M. Rastini; I.N. Nurcaya; I.G.K. Warmika
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.257 KB)

Abstract

Modern retail like Alfamart and Indomaret develops really fast at some cities in Indonesia. These retails has a strong management which is a network. In some region this things are considered “threats” to the grocery store or either a small mini-market. One of the problems of this kinds that is being observed is in Mengwi Village Mengwi Sub-district Badung Regency. Seeing this condition then a community service is held which entitled “Increasing the Management of Grocery Store in Order to Face Modern Retail in Mengwi Village Mengwi Sub-district Badung Regency. The purpose of this community service is to increase the management of Grocery Store in order to face the threats of modern retail such as Alfamart and Indomaret. The coaching will be held by visiting one kind of grocery store or mini-market that located in Mengwi Village. The amount of traders that are coached are 40 people. This community service formally held within 5-7 days, this activity is expected to be able reach the traders generally. The result of the community service is expected to be able to arrange the financial administration, the product’s turnover, product’s arrangement, the change of the price’s information, and a better consumer service. For the community service’s team, this activity is useful to apply theories and devoted themselves to the people.
Peran Brand Awareness dalam Memediasi Review Beauty influencer terhadap Keputusan Pembelian Putu Shanti Karmanita; I Gde Ketut Warmika
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 10 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i10.1194

Abstract

Ulasan influencer kecantikan adalah bentuk komunikasi pemasaran yang dilakukan oleh merek untuk memperkenalkan produk yang baru dirilis. Peran seorang beauty influencer adalah memberikan informasi mengenai produk kecantikan yang pernah ia gunakan dan pengalamannya dalam menggunakan produk tersebut. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh ulasan beauty influencer terhadap keputusan pembelian yang dimediasi oleh brand awareness produk Something di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar, dengan total 110 responden yang telah membeli produk Something dan merupakan pengguna aktif media sosial, dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan mengisi kuesioner melalui Google form. Data yang diperoleh dianalisis menggunakan teknik analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa ulasan beauty influencer berpengaruh positif dan signifikan terhadap brand awareness terhadap produk Something di Kota Denpasar. Ulasan beauty influencer berpengaruh positif signifikan terhadap keputusan pembelian produk Something di Kota Denpasar. Brand awareness sebagai variabel mediasi mampu mempengaruhi review beauty influencer terhadap keputusan pembelian produk Somethinc di Kota Denpasar. Implikasi dari penelitian ini adalah perlunya upaya brand Something untuk menggunakan beauty influencer lain yang telah dipercaya secara luas oleh masyarakat untuk mengulas produk yang baru dirilis, sehingga dapat lebih meyakinkan konsumen bahwa produk Somethinc memiliki kualitas yang nyata.  
The Mediating Role of Trust in the Effect of Online Customer Reviews on Purchase Decisions : A Study on Burger Bangor Consumers in Gianyar Regency Ni Putu Putri Anggina Sari; I Gde Ketut Warmika
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.362

Abstract

The increasing prevalence of online customer reviews has made them a critical component in consumer decision-making processes, particularly in the food and beverage sector. These reviews serve as valuable feedback, influencing both the assessment of product quality and the establishment of consumer trust. In the context of Burger Bangor in Gianyar Regency, this study aims to examine the mediating role of trust in the relationship between online customer reviews and purchasing decisions. Using a purposive sampling technique, an online survey was distributed to 100 respondents who had previously purchased Burger Bangor products. The data collected were analyzed using path analysis to test the proposed hypotheses. The findings reveal that online customer reviews significantly influence purchasing decisions by positively enhancing consumer trust. Furthermore, trust itself was found to have a strong positive effect on purchasing decisions and partially mediates the relationship between online reviews and purchasing decisions. These results highlight the importance of effectively managing online customer reviews as they not only provide crucial information to potential buyers but also play a pivotal role in building trust, which in turn influences consumer purchasing behavior. For Burger Bangor, actively responding to and leveraging these reviews can be an essential strategy for improving customer trust and increasing purchase intentions, ultimately contributing to sustained competitiveness in the food and beverage industry.
The Role of Brand Trust in Mediating the Influence of Product Quality on Repurchase Intention at Imadji coffee in Denpasar City I Putu Kalvin Lingga Pratama; I Gde Ketut Warmika
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i4.379

Abstract

The promising growth of the coffee industry presents new challenges in retaining consumers in the long term amid an increasingly crowded and dynamic market. This situation is also experienced by one of the coffee shops in Bali, particularly in Denpasar City, namely Imadji coffee. This study aims to explain the role of brand trust in mediating the influence of product quality on repurchase intention at Imadji coffee. The research was conducted in Denpasar City by distributing online questionnaires to 120 respondents. The sampling technique used was non-probability sampling with a purposive sampling method. The results of the study show that all hypotheses are accepted. Product quality has a positive and significant effect on repurchase intention. Product quality has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on repurchase intention. Brand trust is able to partially mediate the effect of product quality on repurchase intention. The implications of this study support consumer behavior theory and the S-O-R model, while emphasizing the importance of maintaining product quality to build brand trust, thereby increasing repurchase intention at Imadji coffee in Denpasar City.
PERAN BRAND TRUST MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION PADA TIKTOK SHOP I Wayan Prawira; I Gde Ketut Warmika
E-Jurnal Manajemen Vol. 14 No. 8 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i8.p05

Abstract

Tujuan penelitian ini adalah untuk menganalisis bagaimana brand trust berperan sebagai mediator dalam pengaruh social media marketing terhadap keputusan konsumen untuk membeli produk Kahf dari TikTok Shop di Kota Denpasar. Survei digunakan untuk mengumpulkan data kuantitatif dari sampel 100 responden yang membeli produk Kahf dari TikTok Shop di Kota Denpasar. Analisis dilakukan menggunakan Partial Least Square Structural Equation Modeling (SEM-PLS) dengan program SmartPLS 4. Temuan menunjukkan bahwa meskipun social media marketing memiliki dampak positif dan signifikan terhadap brand trust, brand trust memiliki dampak positif dan signifikan terhadap purchase decision, dan brand trust secara signifikan memediasi pengaruh social media marketing terhadap purchase decision. Social media marketing tidak secara signifikan mempengaruhi purchase decision. Penemuan ini memperkuat model S-O-R dalam pengambilan purchase decision, yang memiliki implikasi teoretis. Implikasi praktis bagi pelaku bisnis meliputi fokus pada strategi social media marketing yang membangun brand trust, seperti kolaborasi dengan influencer terpercaya, keterbukaan informasi produk, dan konten asli.   The purpose of this study is to examine how brand trust mediates the impact of social media marketing on consumers' decisions to buy Kahf items from Denpasar City's TikTok Shop. A survey was used to gather quantitative data from a sample of 100 respondents who purchase Kahf items from the TikTok Shop in Denpasar City. Partial Least Square Structural Equation Modeling (SEM-PLS) with the SmartPLS program was used for analysis. The findings show that while social media marketing has a positive and significant impact on brand trust, brand trust has a positive and significant impact on purchase decisions, and brand trust significantly mediates the influence of social media marketing on purchase decisions. Social media marketing does not significantly affect purchase decisions. The S-O-R model of purchasing decision-making is strengthened by this discovery, which has theoretical ramifications.  Practical ramifications for business players include concentrating on social media marketing tactics that foster brand trust, such partnership with reliable influencers, openness of product information, and original content.
PENGARUH DAYA TARIK LIVE STREAMING, KEPUASAN PELANGGAN, DAN ELECTRONIC WORD-OF-MOUTH (E-WOM) TERHADAP NIAT BELI KEMBALI PRODUK KECANTIKAN MEREK SOMETHINC DI E-COMMERCE SHOPEE Dian Nur Anggraini S; I Gde Ketut Warmika
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p02

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik live streaming, kepuasan pelanggan, dan E-WOM terhadap niat beli kembali produk kecantikan merek Somethinc di Shopee. Penelitian ini dilakukan di Kota Denpasar. Teknik yang digunakan adalah non-probability sampling dengan metode purposive sampling, melibatkan 150 responden yang merupakan pengguna produk kecantikan merek Somethinc dan pernah melakukan pembelian secara online melalui Shopee. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data dalam penelitian ini mencakup Analisis Statistik Deskriptif dan Analisis Statistik Inferensial berupa Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa daya tarik live streaming berpengaruh positif dan signifikan terhadap niat beli kembali, kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat beli kembali, serta E-WOM juga berpengaruh positif dan signifikan terhadap niat beli kembali.  Saran dari penelitian ini ditujukan kepada pihak Somethinc untuk meningkatkan daya tarik live streaming, kepuasan pelanggan, serta E-WOM melalui strategi promosi eksklusif, komunikasi produk yang jujur, dan sistem insentif ulasan. Penelitian selanjutnya disarankan untuk memperluas wilayah studi dan menambahkan variabel lain guna memperkaya pemahaman terhadap niat beli kembali konsumen.   This study aims to analyze the influence of live streaming attractiveness, customer satisfaction, and E-WOM on repurchase intention of Somethinc beauty products on the Shopee platform. The research was conducted in Denpasar City. A non-probability sampling technique with purposive sampling was employed, involving 150 respondents who are users of Somethinc beauty products and have made online purchases through Shopee. Data were collected using a questionnaire. The data analysis techniques included Descriptive Statistical Analysis and Inferential Statistical Analysis using Multiple Linear Regression. The results show that live streaming attractiveness has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, and E-WOM also has a positive and significant effect on repurchase intention. Suggestions from this study are addressed to Somethinc to enhance live streaming appeal, customer satisfaction, and E-WOM through exclusive promotional strategies, honest product communication, and an incentive system for customer reviews. Future research is encouraged to expand the study area and include additional variables to enrich the understanding of repurchase intention.
Peran Digital Marketing Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran UMKM Busana Adat Bali Putu Intan Astarani; I Wayan Santika; I Gde Ketut Warmika; Satria Pramudana
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6674

Abstract

MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in Tabanan Regency, Bali Province. Tabanan Regency, Bali Province. The population in this research were traders who sold Balinese traditional clothing products in Tabanan Regency, Bali Province. The sampling method used in this research is non-probability sampling with purposive sampling technique. sampling with purposive sampling technique. The number of samples determined in this research were 100 respondents. Data were collected through questionnaires and analysed using path analysis, classical assumption test, and sobel test. The results of this research indicate that digital marketing is a partial mediating variable of the influence between market orientation on the marketing performance of MSMEs of Balinese Traditional Clothing. This can be used for other MSME management to make policies in paying attention to or increasing market orientation so that it will increase digital marketing performance. increasing market orientation so that it will increase digital marketing, with increasing digital marketing it will improve marketing performance.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN BRANDTRUST TERHADAP REPURCHASE INTENTION (Studi pada Pelanggan Brotzeit Bali Bakery) Ni Made Diah Putri Maharani; I Gde Ketut Warmika
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288257

Abstract

The increasing competition in the bakery industry requires companies to develop effective social media marketing, establish a strong brand image, and enhance brand trust to encourage customers’ repurchase intention. The decline in sales experienced by Brotzeit Bali Bakery indicates problems related to factors influencing customers’ repurchase intention, thereby highlighting the need for further research.This study aims to analyze the influence of social media marketing, brand image, and brand trust on repurchase intention among Brotzeit Bali Bakery customers. This research employed a quantitative approach involving 160 respondents who were customers of Brotzeit Bali Bakery. The sampling technique used purposive sampling. Data were collected through questionnaires measured using a Likert scale to capture respondents’ perceptions of the research variables. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination.The results indicate that social media marketing, brand image, and brand trust have a positive and significant effect on repurchase intention among Brotzeit Bali Bakery customers, both partially and simultaneously. Therefore, these three variables are important factors in increasing customers’ repurchase intention at Brotzeit Bali Bakery.The implications of this study suggest that Brotzeit Bali Bakery should optimize creative and interactive social media marketing, maintain consistent product quality to strengthen brand image, and improve service and brand credibility to build brand trust. These integrated strategies are expected to enhance customers’ repurchase intention at Brotzeit Bali Bakery and support the sustainability of the company’s sales performance.
Co-Authors Desak Ayu Made Citta Dhirtya Dian Nur Anggraini S Gizel Gynalda Kartono I Gede Agung Adi Swatama I Gst. Ayu Kt. Giantari I Gusti Agung Girinatha Putra I Komang Wiratama I Made Satria Putra Wibawa I MADE SEDANA YOGA I Made Widya Suraputra I Made Willy Setiadi I Made Yudi Darmawan I Putu Agus Sipta Prayoga I Putu Kalvin Lingga Pratama I Putu Rama Wijaya I Wayan Prawira I Wayan Santika I.N. Nurcaya Ida Ayu Pradnyani Utami Manuaba Jefri Arimbawan Kadek Sita Artha Hapsari Kadek Sri Agustin Ketut Alit Amerta Krisna Listya Dewi, Putu Ayu Luh Gede Sri Artini Made Adi Putra Made Dwi Utari N.K. Purnawati Neri Parasian Girsang Ni Ketut Seminari Ni Luh Putu Ayu Diah Sawitri M Ni Luh Putu Martha Pradnyadewi Ni Made Ari Puspita Dewi Ni Made Diah Putri Maharani Ni Made Sri Rastini . Ni Nyoman Adriani Ni Nyoman Kusuma Aditya Dewi Ni Putu Ageng Suda Indrayani Ni Putu Nanda Pradnya Putri Ni Putu Putri Anggina Sari Ni Putu Sulastini Ni Wayan Krisnawati Ni Wayan Novita Diah Lestari Nyoman Putri Widyasari Putu Bramasta Baskara Putu Intan Astarani Putu Shanti Karmanita Rafirsta Sena Rimbawa Meidora Satria Pramudana Sidney Muliarta Tjok Gde Raka Sukawati Wirananda Adi Kusuma