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<![CDATA[MENINGKATKAN MANAJEMEN TOKO KELONTONG DALAM MENGHADAPI RITEL MODERN DI DESA MENGWI KABUPATEN BADUNG ]]>
<![CDATA[N.K. Seminari]]>;
<![CDATA[N.K. Purnawati]]>;
<![CDATA[L.G.S. Artini]]>;
<![CDATA[N.M. Rastini]]>;
<![CDATA[I.N. Nurcaya]]>;
<![CDATA[I.G.K. Warmika]]>
<![CDATA[ Buletin Udayana Mengabdi Vol 16 No 3 (2017) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat ]]>
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<![CDATA[Modern retail like Alfamart and Indomaret develops really fast at some cities in Indonesia. These retails has a strong management which is a network. In some region this things are considered “threats” to the grocery store or either a small mini-market. One of the problems of this kinds that is being observed is in Mengwi Village Mengwi Sub-district Badung Regency. Seeing this condition then a community service is held which entitled “Increasing the Management of Grocery Store in Order to Face Modern Retail in Mengwi Village Mengwi Sub-district Badung Regency. The purpose of this community service is to increase the management of Grocery Store in order to face the threats of modern retail such as Alfamart and Indomaret. The coaching will be held by visiting one kind of grocery store or mini-market that located in Mengwi Village. The amount of traders that are coached are 40 people. This community service formally held within 5-7 days, this activity is expected to be able reach the traders generally. The result of the community service is expected to be able to arrange the financial administration, the product’s turnover, product’s arrangement, the change of the price’s information, and a better consumer service. For the community service’s team, this activity is useful to apply theories and devoted themselves to the people.]]>
<![CDATA[PERAN BRAND EQUITY MEMEDIASI WOM DAN MARKETING COMMUNICATION DENGAN MINAT BELI PRODUK OPPO ]]>
<![CDATA[Ni Putu Nanda Pradnya Putri]]>;
<![CDATA[I Gde Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 9 No 4 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2020.v09.i04.p16
<![CDATA[Penyampaian WOM dan marketing communication yang baik dapat meningkatkan brand equity produk yang akhirnya dapat menciptakan minat beli konsumen terhadap suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh WOM dan marketing communication terhadap minat beli melalui brand equity sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive sampling. Teknik analisis yang digunakan adalah path analysis dengan uji asumsi klasik dan Uji Sobel. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variabel WOM, marketing communication, brand equity, dan minat beli bagi perkembangan ilmu pengetahuan dan menjadi bahan pertimbangan manajemen perusahaan. Hasil penelitian menunjukkan bahwa WOM dan marketing communication berpengaruh positif dan signifikan terhadap minat beli. Brand equity, WOM, dan marketing communication berpengaruh positif dan signifikan terhadap minat beli. Brand equity secara positif dan signifikan memediasi pengaruh WOM dan marketing communication terhadap minat beli. Kata kunci: WOM, marketing communication, brand equity, minat beli]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN DAN NIAT MENGGUNAKAN KEMBALI ]]>
<![CDATA[Ni Nyoman Adriani]]>;
<![CDATA[I Gede Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 4 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i04.p03
<![CDATA[Tujuan Penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan persepsi nilai terhadap kepuasan dan niat menggunakan kembali. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 115 orang responden melalui metode non-probability sampling. Data dikumpulkan dengan melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis jalur (path analisys) dan uji sobel dengan program SPSS for Windows. Berdasarkan hasil analisis ditemukan bahwa seluruh hipotesis diterima. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, persepsi nilai berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat menggunakan kembali, kualitas pelayanan berpengaruh positif dan signifikan terhadap niat menggunakan kembali, persepsi nilai berpengaruh positif dan signifikan terhadap niat menggunakan kembali, kepuasan pelanggan memediasi pengaruh kualitas pelayanan dengan niat menggunakan kembali, kepuasan pelanggan memediasi pengaruh persepsi nilai dengan niat menggunakan kembali. Kata kunci: kualitas pelayanan, persepsi nilai, kepuasan dan niat menggunakan kembali]]>
<![CDATA[PENGARUH GREEN MARKETING TOOL’S TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK LAMPU PHILIPS LED ]]>
<![CDATA[I Made Satria Putra Wibawa]]>;
<![CDATA[I Gde Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 3 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i03.p13
<![CDATA[Tujuan penelitian ini adalah untuk megetahui pengaruh green marketing Tool’s terhadap perilaku pembelian konsumen. Penelitian ini dilakukan pada produk lampu Philips LED di Denpasar. Jumlah sampel yang dipilih sebanyak 112 orang, dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuisioner, dengan teknik analisis data yang digunakan adalah regresi liniear berganda. Hasil penelitian ini menunjukan bahwa alat green marketing Tool’s yang terdiri dari eco-label, eco-brand, dan environmental advertisement berpengaruh secara positif dan signifikan terhadap perilaku pembelian konsumen. Hal ini menunjukan bahwa konsumen yang menyadari pentingnya produk yang ramah lingkungan dapat mendorong keputusan pembelian suatu produk.]]>
<![CDATA[Pengaruh Kredibilitas Bintang Iklan dan Kredibilitas Merek Terhadap Loyalitas Pengguna Sepeda Motor Yamaha ]]>
<![CDATA[Made Adi Putra]]>;
<![CDATA[I Gede Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 8 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This research aims to know the influence of endorser credibility and brand credibility to the loyalty of Yamaha's motorcycle users in Denpasar city. Quantitative approaches in the study of associative shaped by the method of survey using a questionnaire that measured using a five point likert scale. As for the samples taken amounted to 112 with non probability sampling and purposive sampling technique was used. Analytical techniques used is the multiple linear regression analysis. Obtained results are positive and significant influence between the endorser credibility and brand credibility against the loyalty of Yamaha motorcycle users. This shows the increasing endorser credibility and brand credibility will have an impact on increasing the loyalty of users of Yamaha motorcycles. Keywords : endorser credibility, brand credibility, loyalty of user ]]>
<![CDATA[PENGARUH PROMOTION MIX TERHADAP CUSTOMER LOYALTY MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Nyoman Putri Widyasari]]>;
<![CDATA[I Gde Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 12 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i12.p01
<![CDATA[This study explains the role of brand equity mediates the effect of promotion mix on customer loyalty. This research was conducted in the city of Denpasar involving 100 respondents. The study used questionnaires, observation and interviews. Path analysis and sobel test were used. The results of the study are that Promotion mix has a positive and significant effect on brand equity, Promotion mix has a positive and significant effect on customer loyalty, Brand equity has a significant positive effect on customer loyalty, and Brand equity mediates the effect of promotion mix on customer loyalty. Acer management to pay more attention to individual sales and sales promotions on promotion mix. Increase sales promotion by giving discounts, presenting repeat prizes such as geratis laptop accessories in certain types, distributing promotional catalogs, and increasing individual sales by concentrating on training salespeople in various fields. Keywords: promotion mix, customer loyalty, brand equity.]]>
<![CDATA[PENGARUH SIKAP, NORMA SUBJEKTIF DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP NIAT UNTUK MENGELUH ]]>
<![CDATA[Jefri Arimbawan]]>;
<![CDATA[Gede Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 1 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the influence of attitudes, subjective norms, and perceived behavioral control on the intention to complain to the students of the Faculty of Economics and Business extension Udayana University. This study used a quantitative research by using surveys and questionnaires to 110 respondents. Data analysis techniques used in the study of multiple linear regression analysis. It was found that the variable attitude positive and significant effect on the intention to complain to the students of the Faculty of Economics and Business Extensions Udayana University. Subjective norm variable positive and significant effect on the intention to complain to the students of the Faculty of Economics and Business Extensions Udayana University. Perceived behavioral control variable positive and significant effect on the intention to complain to the students of the Faculty of Economics and Business Extensions Udayana University.]]>
<![CDATA[PENGARUH INTERNET MARKETING, BRAND AWARENESS, DAN WOM COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPA BALI ALUS ]]>
<![CDATA[Ni Nyoman Kusuma Aditya Dewi]]>;
<![CDATA[I Gde Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 10 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk membahas pengaruh internet marketing, brand awareness, dan word of mouth communication terhadap keputusan pembelian produk SPA Bali Alus di Kota Denpasar. Penelitian ini dilakukan dengan cara menyebarkan kuesioner. Jumlah sampel pada penelitian ini sebanyak 108 responden yang berdomisili di Kota Denpasar, yang ditentukan dengan menggunakan metode non probability sampling dan teknik purposive sampling. Responden dari penelitian ini adalah responden yang sudah pernah membeli dan sudah pernah menggunakan produk SPA Bali Alus. Teknik analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda. Berdasarkan hasil penelitian ditemukan bahwa secara simultan internet marketing, brand awareness, dan word of mouth communication berpengaruh positif dan signifikan terhadap keputusan pembelian, serta secara parsial internet marketing, brand awareness, dan word of mouth communication juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci: internet marketing, brand awareness, word of mouth communication, keputusan pembelian]]>
<![CDATA[PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP NIAT BELI SEPEDA MOTOR YAMAHA NMAX DI KOTA DENPASAR ]]>
<![CDATA[I Putu Agus Sipta Prayoga]]>;
<![CDATA[I Gede Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 2 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i02.p06
<![CDATA[The purpose of this study was to explain the effect of word of mouth (WOM) and brand image on the purchase intention of Yamaha Nmax motorbikes in Denpasar City, to explain the influence of word of mouth (WOM) on the brand image of Yamaha Nmax motorbikes in Denpasar City, and to explain the role of brand image as a variable mediating the influence of word of mouth (WOM) on the intention to buy Yamaha Nmax motorbikes in Denpasar City. The population in this study were prospective consumers of Yamaha Nmax Motorcycles living in Denpasar City. The sample determination technique used in this study is purposive sampling, which is the technique of determining the sample by considering certain criteria. The number of respondents samples taken is determined at least 5-10 times the number of indicators as many as 12, so the sample used in this study amounted to 120 respondents. The data analysis technique used in this research is Path Analysis. The results showed that Word of mouth had a positive and significant effect on purchase intention, Word of mouth had a positive and significant effect on brand image, brand image had a positive and significant effect on purchase intention, and brand image positively and significantly mediated the influence of word of mouth on intention buy on Yamaha Nmax motorcycle products. Keywords: word of mouth (WOM), brand image, purchase intention]]>
<![CDATA[PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTIONS ]]>
<![CDATA[Ni Luh Putu Martha Pradnyadewi]]>;
<![CDATA[I Gde Ketut Warmika]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 5 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i05.p06
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh green perceived value terhadap green trust dan green purchase intentions, pengaruh green trust terhadap green purchase intentions serta peran green trust memediasi pengaruh green perceived value terhadap green purchase intentions produk Tumbler Starbucks On the Go di Kota Denpasar. Penelitian dilakukan pada produk Tumbler Starbuck On The Go di Kota Denpasar dengan jumlah responden sebanyak 100 responden. Jumlah responden ditentukan menggunakan metode purposive sampling, yaitu teknik penentuan sampel dengan pertimbangan tertentu. Data diperoleh dengan menyebarkan kuesioner yang dianalisis menggunakan teknik analisis jalur (path analysis) dan uji Sobel. Hasil pengujian dari green perceived value secara positif dan signifikan berpengaruh terhadap green trust dan green purchase intentions produk Tumbler Starbuck On The Go di Kota Denpasar. Green trust mampu memediasi pengaruh green perceived value secara positif dan signifikan terhadap green purchase intentions. Kata kunci: green perceived value, green trust, green purchase intentions]]>
