E-Jurnal Manajemen Universitas Udayana
Vol 2 No 8 (2013)

Pengaruh Dimensi Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan D&I Skin Centre Denpasar

Kadek Indri Novita Sari Putri (Fakultas Ekonomi Universitas Udayana)
I Nyoman Nurcaya (Fakultas Ekonomi Universitas Udayana)

Article Info

Publish Date
23 Jul 2013

Abstract

This research has the objective to determine the effect of service quality dimensions on customer satisfaction and to determine which variables are dominant of the D & I customer satisfaction Skin Centre. The samples used in this study is accidental sampling, taken from the number of visits D & I Skin Center in 2011. The data were analyzed using SPSS 13.0 for Windows. Analysis of the data used is a confirmatory factor analysis and multiple linear regression analysis. Partial results showed significant effect between service quality (tangibles, reliability, responsiveness, assurance and empathy) to the D & I customer satisfaction Skin Centre. Keywords: Dimensions of Service Quality, Customer Satisfaction

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...