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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

I Nyoman Nurcaya

Department Of Management, Faculty Of Economics And Business, Universitas Udayana

Author-ID : 334396

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Articles

ANALISIS KUALITAS PELAYANAN RUMAH SAKIT DI PROVINSI BALI I Nyoman Nurcaya
PIRAMIDA Vol. 4, No. 2 Desember 2008
Publisher : Puslit Kependudukan dan Pengembangan SDM Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.099 KB)

The performance of hospital is influenced by the increasing cost of publichealth service. The increasing cost of public health service are because of the costof human resource which serve the service (input) becoming more expensive andthe patient of the hospital ( output ) has an decreasing ability to pay the publichealth they need. The performance of the hospital could be measured by thequality of the service.The goal of this research is to identify the gap between perceived servicequalities and the medical patient expectation of the service quality. The servicequality gap observes by tangibles factors, reliability, responsiveness, assurance,and empathy.The medical patient who treat in hospital which already applied ISO9001:2000 are the sample of this research. The gap analyses is using theImportance-Performance Analyses program.The measurement of the service quality shown that tangibles variable stilllow in every hospital except Kasih Ibu hospital, the attribute of physicalappearance dan staff appearance are in a good category. Reliability variable arealso low in every hospital except Surya Husadha Hospital, the administrationattributeis in a good category and at BRSU Tabanan Hospital the carenessattribute is also in a good category. Responsiveness variable also shown lowcategory in everi hospital. ssurance varibael shown a low category except SuryaHusadha Hospital, the staff hospitality is in a good category. Emphaty variablealso in a low category except in Surya Husadha, according to service timeattribute is in a good category.

Sikap Etnosentrisme Memoderasi Pengaruh Product Knowledge, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk UMKM I Nyoman Nurcaya
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 1 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Micro, Small and Medium Enterprises (MSMEs) have an important role in the development and economic growth of Bali. One of the MSMEs that still exists and survives in the Province of Bali is Endek fabric. Increasingly intense competition demands endek MSMEs to make competitive competitive strategies.This study aims to explain consumer ethnocentrism attitudes capable of moderating product knowledge, brand image and lifestyle towards consumer decisions to buy endek Bali products. To achieve these objectives 95 respondents were spread across Bali Province and will be taken by purposive sampling with questionnaires as the method of data collection. Data is processed by Partial Least Square (PLS) analysis tools.The results of the analysis show that product knowledge, brand image and ethnocentrism have a significant effect on the purchase of Bali SME endek fabric, while lifestyle variables do not prove to significantly influence purchasing decisions. Ethnocentrism variables reinforce the influence of product knowledge and brand image on purchasing decisions but weaken the influence of lifestyle on purchasing decisions.

The Effect Of E-Services On Customer Commitments Medied By The Trust Variable I Nyoman Nurcaya
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Customer commitment is one measure of the success of a company engaged in finance. Good service quality will increase customer commitment. Customers who have a high commitment will continue to carry out their financial transactions and inform others about the trust they get. This study aims to determine the impact of automated services (e-services) on customer commitment mediated by customer trust. This research was conducted at the Bali Regional Development Bank located in Denpasar – Bali. The sampling technique used is purposive sampling with a total sample of 90 customers. The data analysis technique used is Partial Least Square (PLS). The results of the analysis show that e-services have a significant positive effect on customer trust and customer loyalty. Customer trust has a significant positive effect on customer loyalty. Customer trust significantly mediates the effect of e-service on customer commitment.

PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN PROMOTIONAL MIX TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA SMARTPHONE BUATAN INDONESIA) Ni Made Rastini; I Nyoman Nurcaya
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v12i1.4948

ABSTRACTThis study aims to analyze the influence of Country of Origin Perception, Perceived Quality and Promotion on Brand Image and Purchase Intention. Then to analyze whether Brand Image always affect consumers to make purchases of products especially smartphones made in Indonesia. To achieve that goal used as many as 125 respondents taken by purposive sampling with questionnaires as a method of data collection. The data is processed by means of analysis of Structural Equation Modeling. The results show that Country of Origin Perception, Perceived Quality and Promotion affect Purchase Intention either without or through Brand Image. Thus, it is suggested that Indonesian smartphone business players are expected to increase their promotion intensity and product performance in order to be able to build a consumer brand image that will ultimately affect the buying interest of Indonesian smartphone consumers.

Faktor Kontekstual, Bran Switching, Dan Keputusan Pembelian Operator Seluler Di Kota Denpasar I Made Oka Santika; I Nyoman Nurcaya
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 1 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

In this era there are many mobile operators who offer various services with excellence and uniqueness of its own. Young consumers are more likely to follow trends, so they make operator purchases by alternating. This phenomenon shows that contextual and behavioral factors alternating brands lead to consumer purchase decisions. The purpose of this study is to explain the influence of contextual factors and brand switching on purchasing decisions. This research was conducted on the user of mobile operator in Denpasar City which domiciled in Denpasar City. Sample size taken as many as 120 people with purposive samling method. Data were collected by distributing questionnaires using a 5-point Likert scale to measure 15 indicators. The analysis technique used is multiple linear regression. The result of research indicate that contextual factor variable have positive and significant effect to purchasing decision. Brand switching variables have a positive and significant effect on purchasing decisions. This research is expected to be a consideration for cellular service providers in meeting the needs and desires of consumers and is expected to be used as a subject of further study and add references related to variables studied.

Brand Engagement and Word of Mouth I Nyoman Nurcaya; Ni Made Purnami
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Modern marketing using social media such as Facebook allow the marketers to have a two-way interaction with the consumers, let them give appreciation each other, allow the consumers to leave comments about the products, and the company can directly provide answers to the consumers’ questions and complaints. The purpose of this study is to examine the effect of brand engagement on word of mouth. This research was conducted in Denpasar. The respondents are those who have clicked “like”, “share”, or “comment” button upon a particular brand on Facebook. The data were collected by distributing questionnaires to the respondents who have met the criteria. This study used Partial Least Square (PLS) analysis technique. The results show that 1) Inner self has positive and significant impact on brand love Oriflame; 2) Social self has positive and significant impact on brand love Oriflame; 3) Brand love has positive and significant impacton Word of Mouth Oriflame on Facebook.

VALUE CO-CREATION IN HEALTHCARE SERVICE: A Systematic Literature Review Purnami, Ni Made; Nurcaya, I Nyoman
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 2 (2023): October (2023) - March (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i2.1315

Value co-creation is crucial in business services as well as in healthcare services to enhance patient satisfaction. Active patient participation in value co-creation is critical in creating better and highly competitive services. Value co-creation can be achieved by interacting with healthcare providers and patients using integrated resources. Although research on the value of co-creation in healthcare has garnered attention, little effort has been made to systematically review the context of co-creation and the actors involved. This study aims to better understand value co-creation in healthcare from a management and business perspective. The research identifies the context of value co-creation, the actors involved, the theories adopted, the driving factors, the benefits, and the challenges faced. The Systematic Literature Review (SLR) method is used in this study, where 23 articles are identified and analyzed to answer a series of predetermined research questions. The article search was conducted using Harzing's Publish or Perish in 2022. The findings indicate that value co-creation benefits hospitals through competitive advantage, cost efficiency, profitability, and improved service quality. For patients, the perceived benefits include social experiences, patient centrality, and a better health community system.

THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan; I Gusti Ayu Ketut Giantari; I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.

Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda Purnami, Ni Made; Nurcaya, I Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6066

The purpose of this paper is to provide a comprehensive analysis of the determinants of customer loyalty in the restaurant industry and identify opportunities for future research. A systematic literature review was conducted using the PRISMA protocol, involving a final sample of 33 articles published between 2015 and 2024. The databases used include Scopus journals, with inclusion and exclusion criteria applied to ensure relevance and quality. Key factors influencing restaurant loyalty were identified, including satisfaction, service quality, and food quality, which are crucial for fostering long-term relationships and ensuring repeated patronage. Additional significant factors include brand image, price fairness, sensory experiences, sustainable practices, and customer engagement. Enhancing customer satisfaction through excellent service, quality food, and positive dining experiences is paramount for building a loyal customer base. The study highlights key factors for improving customer loyalty in restaurants, such as satisfaction, service quality, and sustainable practices. It offers valuable insights for both academics and practitioners, suggesting future research on mobile food-ordering apps and sustainability. The findings emphasize the importance of understanding these factors to develop effective strategies for enhancing customer satisfaction and loyalty.

Co-Authors A A Ngr Indra Wiguna A.A. Ngurah Bagus Jaya Krisnanda Ammar Rafi Monteski Anak Agung Ayu Ratih Permata Sari Anak Agung Sagung Istri Indriani Angela Ayu Dewi Candrawati Dannis Tanaka Desy Silsilia Villy Dewa Ayu Chandra Devi Dewa Ayu Lia Anggraeni Dewa Bagus Ariesetyadi Dwinanda Putra Dewa Bayu El Bethree Jeremya Janson B Gede Wibi Satya Pratama I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Arika Putri I Made Deddy Saputra I Made Naratama I Made Oka Santika I Putu Surya Ananta Wijaya Ika Candra Dewi Inka Septin Hadiyanto Kadek Dika Arya Putra Kadek Indri Novita Sari Putri Kadek Popy Wulandari Kevin Reno Reynard Olii Lili Jayanti Linda Indrayani Made Surya Winangun Ni Luh Ayu Yuliantari Ni Made Meta Agistia Ni Made Purnami Ni Made Sri Rastini . Ni Putu Leni Ratna Dewi Ni Wayan Candra Yani Ni Wayan Ekawati Ni Wayan Veni Desi Antari nicko sabo adiyana Pauline Geethruida Liwe Putu Yudi Setiawan Rizky Darmawan Roselina Ni Putu Novia Mandasari

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