Linguistika
Vol 15 (2008): March 2008

MAKNA DAN IKLAN MEDIA CETAK: KAJIAN HIPERSEMIOKA

I WAYAN MULYAWAN (Unknown)

Article Info

Publish Date
01 Mar 2008

Abstract

ABSTRACT Besides language exploitation phenomenon, in an advertisement, the presence of non-verbal elements also indicate the same phenomenon, whereas between non-verbal sign and the products or services that is being advertise sometimes have no relation in meaning at all and even reflect unrealistic meaning. In order to uncover the insight of this non-realistic meaning, it is required a special approach of hyperrealistic meaning theory that is Hypersemiotics.

Copyrights © 2008




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Journal Info
Linguistika
Website

Abbrev

linguistika

Publisher

Universitas Udayana

Subject

Languange, Linguistic, Communication & Media

Description

The linguistic journal as a vehicle for the development of the linguistic horizon is published by the Linguistics Master Program (S2) Linguistics and Doctoral Program of Udayana University Graduate Program. The publication of this journal in 1994, led by the Chairman and Secretary of Master Program ...