MediaTor: Jurnal Komunikasi
Vol 7, No 2 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?

Pemasaran bagi Petualang sebagai Kegiatan Komunikasi Pemasaran

Ratih Tresnati (Fakultas Ekonomi Unisba)

Article Info

Publish Date
20 Dec 2006

Abstract

Marketing for Adventurer aims adventurer as its consumers. Instead of revenue-based, adventurer consumer is based on lifestyle. Their hobbies are outdoor sports such as bungee jumping, rock climbing, off-road driving, wild-river canoeing, etc. Marketing for adventurer has specific strategic: (1) STP Strategy—market segmenting, market targeting, market positioning; (2) Customer Experience Strategy (CES) as the sequel of Experiential Marketing (EM). EM focuses more on emotion touch and feelings.

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Journal Info
MediaTor: Jurnal Komunikasi
Website

Abbrev

mediator

Publisher

Universitas Islam Bandung

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...