MediaTor: Jurnal Komunikasi
Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan

Kompetisi Industri Transportasi: Tinjauan Komunikasi Pemasaran Jasa PT Kereta Api Indonesia

Prima Mulyasari Agustini (Manajemen Komunikasi, Fakultas Ilmu Komunikasi Universitas Islam Bandung.)

Article Info

Publish Date
10 Jun 2008

Abstract

The development of transportation industry has removed the train business from its monopolistic business. Sooner or later, the government will open up opportunity for private parties to participate in the train business. In order to successfully anticipate this future, PT Kereta Api Indonesia (KAI) needs to change its communication strategy. Integrated Service Marketing Communication (ISMC) was recommended as a strategic approach covering management of service promise, management of customer expectation, customer education improvement, and management of internal marketing communication.

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Journal Info
MediaTor: Jurnal Komunikasi
Website

Abbrev

mediator

Publisher

Universitas Islam Bandung

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...