Jurnal Ekonomi
Vol 21, No 3 (2016): November 2016

PENGARUH MEREK, KEPERCAYAAN DAN PENGALAMAN TERHADAP NIAT KONSUMEN DALAM MELAKUKAN TRANSAKSI SECARA ONLINE

Utama, Louis (Unknown)
Yuniarwati, Yuniarwati (Unknown)

Article Info

Publish Date
03 Feb 2017

Abstract

This study aims to prove the hypothesis that there is influence between brand orientation, trust in buying online, online buying experience in the past of the online purchase intention. The sample of this study was the students of the Faculty of Economics, University Department of Management and Accounting Tarumanagara. The analysis used multiple regression equation using the method of convenient sample selection and non-probability sampling technique. The results of this study indicate that brand orientation, trust in buying online, and online buying experience in the past has positive influence on online purchase intention either partially or simultaneously

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Journal Info
Jurnal Ekonomi
Website

Abbrev

EJE

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts on the various topics include, but are not limited to, topics covered include: Business Studies, Ethics Education Issues, Entrepreneurship Services, ...