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<![CDATA[PENGARUH MEREK, KEPERCAYAAN DAN PENGALAMAN TERHADAP NIAT KONSUMEN DALAM MELAKUKAN TRANSAKSI SECARA ONLINE ]]>
<![CDATA[Utama, Louis]]>;
<![CDATA[Yuniarwati, Yuniarwati]]>
<![CDATA[ Jurnal Ekonomi Vol 21, No 3 (2016): November 2016 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v21i3.28
<![CDATA[This study aims to prove the hypothesis that there is influence between brand orientation, trust in buying online, online buying experience in the past of the online purchase intention. The sample of this study was the students of the Faculty of Economics, University Department of Management and Accounting Tarumanagara. The analysis used multiple regression equation using the method of convenient sample selection and non-probability sampling technique. The results of this study indicate that brand orientation, trust in buying online, and online buying experience in the past has positive influence on online purchase intention either partially or simultaneously]]>
<![CDATA[ANALISIS SISTEM DAN PROSEDUR REKRUTMEN CALON SUMBER DAYA MANUSIA PT HERO SUPERMARKET, TBK JAKARTA ]]>
<![CDATA[Widjaya, Oey Hannes]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Ekonomi Vol 22, No 1 (2017): March 2017 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v22i1.187
<![CDATA[This study was conducted to determine Systems and Procedures Recruitment Candidates HR conducted at PT Hero Supermarket, to find weaknesses in systems and procedures Recruitment conducted at PT Hero Supermarket, to know the systems and procedures Recruitment Candidates human resources for this cause problems for the company to look for a proper solution in the Systems and Procedures Recruitment conducted at PT Hero Supermarket. The object of this research study is PT Hero Supermarket Tbk. engaged in the supermarket industry retailers (supermarket) which was established in 1971 and is located on Jalan Gatot Subroto Kav 64 177 A South Jakarta, Indonesia. Subject Research and Systems Analysis Candidate Recruitment Procedures HR. Methods of data collection by interview and observation. Data processing techniques using the editing, coding, tabulation and komputerasisasi. The analysis and discussion of the results obtained by computerized namely Flowchart Flowchart Candidate Filing HR Recruitment, HR Candidate Recruitment Planning Flowchart, Flowchart Ad Candidate Recruitment HR, Cover Letters Candidate Selection Flowchart human resources PT Hero Supermarket Tbk]]>
<![CDATA[Pengaruh Mediasi Kompetensi Jaringan dalam Kompetensi Kewirausahaan pada Pertumbuhan UMKM di Tanah Abang ]]>
<![CDATA[Ronaldo, Ronaldo]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i1.28588
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk menguji secara empiris “Pengaruh mediasi kompetensi jaringan dalam kompetensi kewirausahaan pada pertumbuhan UMKM busana muslim di Tanah Abang Jakarta Pusat”. Responden dalam penelitian berjumlah 120 orang yang merupakan UMKM busana muslim di Tanah Abang Jakarta Pusat. Penelitian ini menggunakan teknik non-probability sampling dengan purposive sampling dalam memperoleh data primer untuk diolah dengan software Smart Partial Least Square (SmartPLS). Hasil yang diperoleh dalam penelitian ini adalahkompetensi strategis, etis dan jaringan berpengaruh signifikan terhadap pertumbuhan UMKM, Dan kompetensi jaringan memediasi kompetensistrategis dan etis terhadap pertumbuhan UMKM. This research was conducted with the aim of empirically testing "The effect of network competence mediation on entrepreneurial competence in the growth of Muslim fashion MSMEs in Tanah Abang, Central Jakarta." The respondents in this study were 120 individuals who owned Muslim fashion MSMEs in Tanah Abang, Central Jakarta. This study used a non-probability sampling technique with purposive sampling to obtain primary data,which were processed using SmartPLS software. This study indicate that strategic competence, ethical competence, and network competence have a significant influence on MSMEs' growth. Additionally, network competence mediates the effects of strategic competence and ethical competence onMSMEs' growth.]]>
<![CDATA[Pentingnya Orientasi Kewirausahaan terhadap Kinerja Organisasi Dimediasi Proses Manajemen Pengetahuan ]]>
<![CDATA[Yeremi, Kevin]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i2.29844
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh yang diberikan oleh orientasi kewirausahaan terhadap kinerja organisasi bisnis fashion secara online dengan proses manajemen pengetahuan sebagai mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pemilihan sampel menggunakan teknik purposive sampling dan non-probability sampling. Data dikumpulkan dengan menggunakan kuisioner online yakni google form. Berdasarkan 85 data yang berhasil dikumpulkan, data kemudian diolah menggunakan SmartPLS 3. Hasil dari penelitian ini menyatakan bahwa orientasi kewirausahaan memberikan pengaruh yang positif dan signifikan terhadap proses manajemen pengetahuan. Didapati pula bahwa proses manajemen pengetahuan juga memberikan pengaruh secara positif dan signifikan terhadap kinerja organisasi. Melalui penelitian ini pula juga didapati bahwa proses manajemen pengetahuan dapat memediasi pengaruh orientasi kewirausahaan terhadap kinerja organisasi bisnis fashion secara online di Jakarta. This study aims to investigate the influence exerted by entrepreneurial orientation on the organizational performance of online fashion businesses with knowledge management process as a mediator. The research employed a quantitative approach with sample selection using purposive sampling and non-probability sampling techniques. Data were collected through an online questionnaire using Google Forms. Based on 85 successfully gathered responses, the data were analyzed using SmartPLS 3rd. The results of this study indicate that entrepreneurial orientation has a positive and significant impact on the knowledge management process. It is also found that the knowledge management process has a positive and significant effect on organizational performance. Furthermore, the research reveals that the knowledge management process mediate the influence between entrepreneurial orientation and the organizational performance of online fashion businesses in Jakarta.]]>
<![CDATA[Pengaruh Orientasi Kewirausahaan terhadap Pengadopsian E-Commerce UMKM Melalui Mediasi Proses Manajemen Pengetahuan ]]>
<![CDATA[Vievie, Vievie]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i4.32755
<![CDATA[Perkembangan teknologi yang terus meningkat membuat adanya perubahan yang terjadi dalam kegiatan perdagangan yang dilakukan oleh seluruh masyarakat. Salah satunya yaitu adanya aktivitas internet yang semakin berkembang yang terbukti melalui penggunaan aplikasi e-commerce yang diperkirakan dapat meningkatkan daya saing bisnis, terutama bagi UMKM. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi kewirausahaan terhadap pengadopsian e-commerce UMKM sektor kuliner di Jakarta Barat. Kemudian dilakukan pengujian proses manajemen pengetahuan sebagai mediasi orientasi kewirausahaan terhadap pengadopsian e-commerce. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 140 orang yang merupakan pemilik usaha kuliner baik berupa makanan atau minuman yang terdapat di Jakarta Barat khususnya daerah Dutamas dan Jelambar. Penelitian ini menggunakan teknik non-probability sampling dan metode purposive sampling. Data diperoleh melalui kuesioner yang disebarkan oleh penulis dengan mengunjungi secara langsung terhadap pemilik usaha UMKM sektor kuliner di Dutamas dan Jelambar yang menggunakan e-commerce dalam seluruh kegiatan usahanya. Kemudian data yang telah diperoleh, diolah menggunakan PLS-SEM dengan software statistik Smart PLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa orientasi kewirausahaan tidak memiliki pengaruh terhadap pengadopsian e-commerce, orientasi kewirausahaan memiliki pengaruh terhadap proses manajemen pengetahuan, proses manajemen pengetahuan memiliki pengaruh terhadap pengadopsian e-commerce, orientasi kewirausahaan memiliki pengaruh terhadap pengadopsian e-commerce melalui proses manajemen pengetahuan. The ever-increasing development of technology has resulted in changes occurring in trading activities carried out by the entire community. One of them is the growing internet activity which is proven through the use of e-commerce applications which are expected to increase business competitiveness, especially for MSMEs. The aims of this research is to determine the effect of entrepreneurial orientation on the adoption of e-commerce by MSMEs in the culinary sector in West Jakarta. Then examine the knowledge management process as a mediator of entrepreneurial orientation towards e-commerce adoption. The sample used in this research was 140 people who were culinary business owners in the form of food or drinks in West Jakarta, especially the Dutamas and Jelambar areas. Data was obtained through a questionnaire which the author distributed by directly visiting MSME business owners in the culinary sector in Dutamas and Jelambar who use e-commerce in all their business activities. This research uses non-probability sampling techniques and purposive sampling methods. Then the data obtained was processed using PLS-SEM with Smart PLS version 3 statistical software. The results obtained in this research indicate that entrepreneurial orientation has no influence on e-commerce adoption, entrepreneurial orientation has an influence on the knowledge management process, the knowledge management process has an influence on e-commerce adoption, entrepreneurial orientation has an influence on e-commerce adoption through the knowledge management process.]]>
<![CDATA[Pengaruh Kompetensi Strategis dan Kompetensi Etika terhadap Pertumbuhan Bisnis Dimediasi Kompetensi Jaringan ]]>
<![CDATA[Tjan, Georgio Franklin]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v7i1.32979
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi strategis, kompetensi etika, kompetensi jaringan terhadap pertumbuhan usaha mikro, kecil dan menengah (UMKM) bidang pakaian di Tegal. Populasi dalam penelitian ini difokuskan terhadap pengusaha UMKM pada bidang pakaian. Sampel dalam penelitian ini berjumlah 80 responden selaku pemilik UMKM pakaian di Tegal, Jawa Tengah. Kuisioner dibagikan secara langsung kepada pemilik UMKM pakaian yang berlangsung selama November 2023. Penelitian ini menggunakan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Skala yang digunakan adalah skala likert, dengan menggunakan aplikasi Smart Partial Least Square (SmartPLS) versi 3.0 sebagai metode analisis data. Penelitian ini menunjukkan hasil bahwa a) Kompetensi Strategis memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. b) Kompetensi Strategis memiliki pengaruh terhadap kompetensi Jaringan UMKM Pakaian di Tegal. c) Komptensi Jaringan tidak memediasi Kompetensi Strategis terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. d) Kompetensi Etika tidak memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. e) Kompetensi Etika memiliki pengaruh terhadap Komptensi Jaringan UMKM Pakaian di Tegal. f) Komptensi Jaringan tidak memediasi Kompetensi Etika terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. g) Kompetensi Jaringan tidak memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. The purpose of this study was to determine the effect of strategic competence, ethical competence, network competence on the growth of micro, small and medium enterprises (MSMEs) in the clothing sector in Tegal. The population in this study focused on MSME entrepreneurs in the clothing sector. The sample in this study amounted to 80 respondents as owners of clothing MSMEs in Tegal, Central Java. Questionnaires were distributed directly to the owners of clothing MSMEs which took place during November 2023. This study uses non-probability sampling techniques with purposive sampling method. The scale used is a Likert scale, using the Smart Partial Least Square (SmartPLS) version 3.0 application as a data analysis method. This study shows the results that a) Strategic Competence has an influence on Business Growth of Clothing MSMEs in Tegal. b) Strategic Competence has an influence on Network Competence of Clothing MSMEs in Tegal. c) Network Competence does not mediate Strategic Competence on Business Growth of Clothing MSMEs in Tegal. d) Ethical Competence has no influence on Business Growth of Clothing MSMEs in Tegal. e) Ethical Competence has an influence on Network Competence of Clothing MSMEs in Tegal. f) Network Competence does not mediate Ethical Competence on Business Growth of Clothing MSMEs in Tegal. g) Network Competence has no influence on Business Growth of Clothing MSMEs in Tegal.]]>
<![CDATA[FACTORS SHAPING THE LOYALTY OF GENERATION Z WEST JAKARTA IN USING GOPAY ]]>
<![CDATA[Vivian , Vivian]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.732-742
<![CDATA[This research aims to examine user experience, perceived ease of use, perceived usefulness and user satisfaction with the loyalty of the West Jakarta generation Z in using GoPay. Then user satisfaction as a mediator of user experience on loyalty. The sample used in this research was 177 generation Z from West Jakarta who used the GoPay digital wallet service. Data was obtained through a questionnaire on line using the help of a Google form then distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data obtained was processed using PLS-SEM assisted by SmartPLS 3.0 software. The results obtained in this research indicate that a) user experience has an influence on satisfaction. b) user experience has no influence on loyalty. c) perceived ease of use has no influence on loyalty. d) perceived usefulness have an influence on loyalty. e) user satisfaction has an influence on loyalty f) user experience has an influence on loyalty through the mediation of user satisfaction. This research was created with the aim of contributing to PT Dompet Anak Bangsa to carry out development by paying attention to aspects that can maintain the loyalty of GoPay users. Such as providing attractive applications to support transaction activities, providing a good experience in transactions, paying attention to the ease of using digital wallets, features that are easy to use and do not require excessive effort in using the GoPay application to carry out transactions to maintain user loyalty.]]>
<![CDATA[Pengaruh Jumlah dan Kredibilitas E-WOM terhadap Niat Beli Online Garnier dengan Brand Image sebagai Mediasi ]]>
<![CDATA[Surya, Dominic Kenji Kurnia]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v7i2.34002
<![CDATA[Penelitian ini menguji pengaruh e-WOM quantity dan e-WOM credibility terhadap online purchase intention yang dimediasi oleh brand image. Penelitian ini berfokus pada konsumen produk Garnier di Jakarta, dengan melibatkan 160 sampel. Data yang terkumpul dengan instrument kuesioner (G-form) dianalisis oleh peneliti menggunakan perangkat lunak SmartPLS4. Dalam penelitian ini dapat disimpulkan bahwa e-WOM quantity, e-WOM credibility dan brand image berpengaruh positif terhadap online purchase intention produk Garnier di Jakarta. Brand image memediasi pengaruh antara e-WOM quantity dan e-WOM credibility dengan online purchase intention melalui produk Garnier di Jakarta. Mengindikasikan bahwa pentingnya perusahaan, khususnya Garnier, untuk meningkatkan kuantitas dan kredibilitas e-WOM serta memperkuat citra merek guna mendorong niat pembelian konsumen secara online. Perusahaan harus fokus pada upaya untuk memperbaiki kualitas ulasan dan memperkuat citra merek melalui strategi pemasaran yang efektif, agar dapat menarik lebih banyak konsumen dan meningkatkan penjualan di platform daring. Selain itu, perusahaan juga perlu mempertimbangkan pengelolaan reputasi online secara berkelanjutan untuk tetap bersaing di pasar yang kompetitif. This research examines the influence of e-WOM quantity and e-WOM credibility on online purchase intentions which are mediated by brand image. This research focuses on consumers of Garnier products in Jakarta, involving 160 samples. Data collected through a questionnaire instrument (G-form) was analyzed by researchers using SmartPLS4 software. In this research, it can be concluded that e-WOM quantity, e-WOM credibility and brand image have a positive effect on online purchase intentions for Garnier products in Jakarta. Mediating the influence of brand image between e-WOM quantity and e-WOM credibility with online purchase intentions through Garnier products in Jakarta. Indicates the importance of companies, especially Garnier, to increase the quantity and credibility of e-WOM and strengthen brand image to encourage consumer purchasing intentions online. Companies should focus efforts on improving the quality of reviews and strengthening brand image through effective marketing strategies, in order to attract more consumers and increase sales on bold platforms. Apart from that, companies also need to consider managing their online reputation on an ongoing basis to remain competitive in a competitive market.]]>
<![CDATA[Keberlanjutan sebagai Mediator: Pengaruh Orientasi Kewirausahaan terhadap Keunggulan Kompetitif pada UMKM Kuliner ]]>
<![CDATA[Clarissa, Clarissa]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v7i3.34624
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh orientasi kewirausahaan terhadap keunggulan kompetitif melalui peran mediasi keberlanjutan terhadap UMKM kuliner di Jakarta Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei terhadap 247 pelaku UMKM di bidang kuliner. Analisis data ini dilakukan menggunakan metode structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif terhadap keberlanjutan, keberlanjutan berpengaruh positif terhadap keunggulan kompetitif dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Selain itu, keberlanjutan terbukti memiliki peran mediasi terhadap orientasi kewirausahaan dan keunggulan kompetitif. Menunjukkan bahwa penerapan strategi keberlanjutan dapat memperkuat hubungan orientasi kewirausahaan terhadap keunggulan kompetitif. This study aims to examine the effect of entrepreneurial orientation on competitive advantage through the mediating role of sustainability on culinary MSMEs in North Jakarta. This research uses a quantitative approach with data collection through a survey of 247 MSME players in the culinary field. This data analysis was carried out using the structural equation modelling (SEM) method. The results showed that entrepreneurial orientation has a positive effect on sustainability, sustainability has a positive effect on competitive advantage and entrepreneurial orientation has a positive effect on competitive advantage. In addition, sustainability is proven to have a mediating role on entrepreneurial orientation and competitive advantage. Indicates that the implementation of sustainability strategies can strengthen the relationship of entrepreneurial orientation to competitive advantage.]]>
<![CDATA[THE FACTORS INFLUENCING PURCHASE INTENTION AMONG CONSUMERS OF SKINTIFIC PRODUCTS ]]>
<![CDATA[Natalia, Angel]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.887-893
<![CDATA[This study aims to examine the influence of firm-created content and user-generated content on purchase intention through brand passion among Skintific product consumers. The sample in this study consists of 160 respondents selected using a purposive sampling technique, with the criteria of being at least 17 years old, having used Skintific products, and having seen the product content on TikTok. Data was collected through an online questionnaire distributed via social media and processed using statistical analysis with the Structural Equation Modeling (SEM) approach. The results show that both firm-created content and user-generated content have a positive and significant effect on brand passion. Furthermore, brand passion has been proven to have a significant impact on purchase intention. These findings indicate that content strategies, whether from companies or users, play an essential role in enhancing consumers' emotional engagement with the brand and fostering their purchase intention for Skintific products.]]>
