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<![CDATA[PENGARUH MEREK, KEPERCAYAAN DAN PENGALAMAN TERHADAP NIAT KONSUMEN DALAM MELAKUKAN TRANSAKSI SECARA ONLINE ]]>
<![CDATA[Utama, Louis]]>;
<![CDATA[Yuniarwati, Yuniarwati]]>
<![CDATA[ Jurnal Ekonomi Vol 21, No 3 (2016): November 2016 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v21i3.28
<![CDATA[This study aims to prove the hypothesis that there is influence between brand orientation, trust in buying online, online buying experience in the past of the online purchase intention. The sample of this study was the students of the Faculty of Economics, University Department of Management and Accounting Tarumanagara. The analysis used multiple regression equation using the method of convenient sample selection and non-probability sampling technique. The results of this study indicate that brand orientation, trust in buying online, and online buying experience in the past has positive influence on online purchase intention either partially or simultaneously]]>
<![CDATA[ANALISIS SISTEM DAN PROSEDUR REKRUTMEN CALON SUMBER DAYA MANUSIA PT HERO SUPERMARKET, TBK JAKARTA ]]>
<![CDATA[Widjaya, Oey Hannes]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Ekonomi Vol 22, No 1 (2017): March 2017 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v22i1.187
<![CDATA[This study was conducted to determine Systems and Procedures Recruitment Candidates HR conducted at PT Hero Supermarket, to find weaknesses in systems and procedures Recruitment conducted at PT Hero Supermarket, to know the systems and procedures Recruitment Candidates human resources for this cause problems for the company to look for a proper solution in the Systems and Procedures Recruitment conducted at PT Hero Supermarket. The object of this research study is PT Hero Supermarket Tbk. engaged in the supermarket industry retailers (supermarket) which was established in 1971 and is located on Jalan Gatot Subroto Kav 64 177 A South Jakarta, Indonesia. Subject Research and Systems Analysis Candidate Recruitment Procedures HR. Methods of data collection by interview and observation. Data processing techniques using the editing, coding, tabulation and komputerasisasi. The analysis and discussion of the results obtained by computerized namely Flowchart Flowchart Candidate Filing HR Recruitment, HR Candidate Recruitment Planning Flowchart, Flowchart Ad Candidate Recruitment HR, Cover Letters Candidate Selection Flowchart human resources PT Hero Supermarket Tbk]]>
<![CDATA[Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Bank Mandiri Di Jakarta ]]>
<![CDATA[Tatang, Teresa Edelyn]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v22i2.2787
<![CDATA[In industries that operate in the service sector, especially banks, it is necessary to have differences that can distinguish one bank from another. This difference can be made by innovating in serving customers because in the banking industry customers are more concerned with services than with bank products. Bank Mandiri itself still has problems with slow service and the Bank Mandiri's lack of speed in resolving problems and there is still system damage which results in a reduction in the balance in the customer's account. This research was conducted to test (1) service quality has a positive influence on Bank Mandiri customer satisfaction in Jakarta, (2) customer satisfaction has a positive influence on Bank Mandiri customer loyalty in Jakarta, (3) service quality has a positive influence on customer loyalty Bank Mandiri in Jakarta, and (4) customer satisfaction mediates the relationship between service quality and customer loyalty at Bank Mandiri in Jakarta. This research method is quantitative using purposive sampling and non-probability sampling techniques. Data was collected using a questionnaire distributed via social media to obtain data from Bank Mandiri Jakarta customers. The results of the questionnaire collected amounted to 100 respondents who were then analyzed using SmartPLS version 3 software. The results of the analysis obtained were that customer satisfaction and service quality had a positive impact on consumer satisfaction. Furthermore, through indirect impact analysis, it was found that customer satisfaction was able to mediate the relationship between service quality and customer loyalty of Bank Mandiri customers in Jakarta, which means that the better the service provided by Bank Mandiri to its customers, the more satisfied the customers will be and can increase customer loyalty in Mandiri Bank.]]>
<![CDATA[Pengaruh Mediasi Kompetensi Jaringan dalam Kompetensi Kewirausahaan pada Pertumbuhan UMKM di Tanah Abang ]]>
<![CDATA[Ronaldo, Ronaldo]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i1.28588
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk menguji secara empiris “Pengaruh mediasi kompetensi jaringan dalam kompetensi kewirausahaan pada pertumbuhan UMKM busana muslim di Tanah Abang Jakarta Pusat”. Responden dalam penelitian berjumlah 120 orang yang merupakan UMKM busana muslim di Tanah Abang Jakarta Pusat. Penelitian ini menggunakan teknik non-probability sampling dengan purposive sampling dalam memperoleh data primer untuk diolah dengan software Smart Partial Least Square (SmartPLS). Hasil yang diperoleh dalam penelitian ini adalahkompetensi strategis, etis dan jaringan berpengaruh signifikan terhadap pertumbuhan UMKM, Dan kompetensi jaringan memediasi kompetensistrategis dan etis terhadap pertumbuhan UMKM. This research was conducted with the aim of empirically testing "The effect of network competence mediation on entrepreneurial competence in the growth of Muslim fashion MSMEs in Tanah Abang, Central Jakarta." The respondents in this study were 120 individuals who owned Muslim fashion MSMEs in Tanah Abang, Central Jakarta. This study used a non-probability sampling technique with purposive sampling to obtain primary data,which were processed using SmartPLS software. This study indicate that strategic competence, ethical competence, and network competence have a significant influence on MSMEs' growth. Additionally, network competence mediates the effects of strategic competence and ethical competence onMSMEs' growth.]]>
<![CDATA[Pentingnya Orientasi Kewirausahaan terhadap Kinerja Organisasi Dimediasi Proses Manajemen Pengetahuan ]]>
<![CDATA[Yeremi, Kevin]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i2.29844
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh yang diberikan oleh orientasi kewirausahaan terhadap kinerja organisasi bisnis fashion secara online dengan proses manajemen pengetahuan sebagai mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pemilihan sampel menggunakan teknik purposive sampling dan non-probability sampling. Data dikumpulkan dengan menggunakan kuisioner online yakni google form. Berdasarkan 85 data yang berhasil dikumpulkan, data kemudian diolah menggunakan SmartPLS 3. Hasil dari penelitian ini menyatakan bahwa orientasi kewirausahaan memberikan pengaruh yang positif dan signifikan terhadap proses manajemen pengetahuan. Didapati pula bahwa proses manajemen pengetahuan juga memberikan pengaruh secara positif dan signifikan terhadap kinerja organisasi. Melalui penelitian ini pula juga didapati bahwa proses manajemen pengetahuan dapat memediasi pengaruh orientasi kewirausahaan terhadap kinerja organisasi bisnis fashion secara online di Jakarta. This study aims to investigate the influence exerted by entrepreneurial orientation on the organizational performance of online fashion businesses with knowledge management process as a mediator. The research employed a quantitative approach with sample selection using purposive sampling and non-probability sampling techniques. Data were collected through an online questionnaire using Google Forms. Based on 85 successfully gathered responses, the data were analyzed using SmartPLS 3rd. The results of this study indicate that entrepreneurial orientation has a positive and significant impact on the knowledge management process. It is also found that the knowledge management process has a positive and significant effect on organizational performance. Furthermore, the research reveals that the knowledge management process mediate the influence between entrepreneurial orientation and the organizational performance of online fashion businesses in Jakarta.]]>
<![CDATA[FACTORS THAT INFLUENCE ATTITUDE TOWARDS ONLINE SHOPPING AT SHOPEE AMONG GENERATION Z ]]>
<![CDATA[Kalim, Gilberto]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i3.475-485
<![CDATA[This research aims to examine the influence of relative advantage and E-WOM on trust and attitude towards online shopping, as well as examining the influence of trust on attitude towards online shopping. Then this research also aims to empirically test trust as a mediator of the relative advantage and E-WOM variables on attitude towards online shopping. The sample in this study was collected using a non-probability sampling technique and using a purposive sampling method. The data in this research was collected using a questionnaire distributed online via Google Form. The total sample in this study was 174 respondents who were Generation z Shopee consumers in Jakarta, had written reviews on Shopee product pages, and had shopped at Shopee at least three times within one month. The data that was collected was then processed using PLS-SEM with the help of SmartPLS version 3 software. The results of this research show that relative advantage and E-WOM have a positive and significant influence on trust. Likewise, the variables relative advantage, E-WOM, and trust have a positive and significant influence on attitude towards online shopping. In addition, the trust variable was found to be able to mediate relative advantage and E-WOM on attitude towards online shopping. The implication of this research is that Shopee understands appropriate actions to encourage positive attitude towards online shopping activities, such asguarantee the quality of its products and services and also Shopee need to be able to guarantee the security of its users data, both personal data and financial data.]]>
<![CDATA[FACTORS THAT INFLUENCE CONSUMERS' INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS ]]>
<![CDATA[Han, Eric]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i3.206-216
<![CDATA[This research aims to test Environmental Knowledge, Environmental Sensitivity, Subjective Norms, Attitude, and Perceived Behavior Control on West Jakarta Consumers' Green Purchase Intention. Then test Attitude as a mediator of Environmental Knowledge and Environmental Sensitivity towards Green Purchase Intention. The sample used in this research was around 160 respondents domiciled in West Jakarta who had the intention to buy environmentally friendly products and services. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research indicate that a) Subjective Norms do not have a significant influence on Green Purchase Intention. b) Attitude has a significant influence on Green Purchase Intention. c) Perceived Behavior Control has a significant influence on Green Purchase Intention. d) Environmental Knowledge has a significant influence on Attitude. e) Environmental Sensitivity has a significant influence on Attitude. f) Environmental Knowledge has a significant influence on Green Purchase Intention through Attitude. g) Environmental Sensitivity has a significant influence on Green Purchase Intention through Attitude. This study contributes to the understanding of factors influencing green purchase intention among consumers in West Jakarta. Such as paying attention consumer subjective norms, consumer attitude in buying the green product, consumers behaviors on buying green product, and provide consumer with an understanding of environmental damage to maintain consumer green purchase intention.]]>
<![CDATA[Pengaruh Orientasi Kewirausahaan terhadap Pengadopsian E-Commerce UMKM Melalui Mediasi Proses Manajemen Pengetahuan ]]>
<![CDATA[Vievie, Vievie]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v6i4.32755
<![CDATA[Perkembangan teknologi yang terus meningkat membuat adanya perubahan yang terjadi dalam kegiatan perdagangan yang dilakukan oleh seluruh masyarakat. Salah satunya yaitu adanya aktivitas internet yang semakin berkembang yang terbukti melalui penggunaan aplikasi e-commerce yang diperkirakan dapat meningkatkan daya saing bisnis, terutama bagi UMKM. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi kewirausahaan terhadap pengadopsian e-commerce UMKM sektor kuliner di Jakarta Barat. Kemudian dilakukan pengujian proses manajemen pengetahuan sebagai mediasi orientasi kewirausahaan terhadap pengadopsian e-commerce. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 140 orang yang merupakan pemilik usaha kuliner baik berupa makanan atau minuman yang terdapat di Jakarta Barat khususnya daerah Dutamas dan Jelambar. Penelitian ini menggunakan teknik non-probability sampling dan metode purposive sampling. Data diperoleh melalui kuesioner yang disebarkan oleh penulis dengan mengunjungi secara langsung terhadap pemilik usaha UMKM sektor kuliner di Dutamas dan Jelambar yang menggunakan e-commerce dalam seluruh kegiatan usahanya. Kemudian data yang telah diperoleh, diolah menggunakan PLS-SEM dengan software statistik Smart PLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa orientasi kewirausahaan tidak memiliki pengaruh terhadap pengadopsian e-commerce, orientasi kewirausahaan memiliki pengaruh terhadap proses manajemen pengetahuan, proses manajemen pengetahuan memiliki pengaruh terhadap pengadopsian e-commerce, orientasi kewirausahaan memiliki pengaruh terhadap pengadopsian e-commerce melalui proses manajemen pengetahuan. The ever-increasing development of technology has resulted in changes occurring in trading activities carried out by the entire community. One of them is the growing internet activity which is proven through the use of e-commerce applications which are expected to increase business competitiveness, especially for MSMEs. The aims of this research is to determine the effect of entrepreneurial orientation on the adoption of e-commerce by MSMEs in the culinary sector in West Jakarta. Then examine the knowledge management process as a mediator of entrepreneurial orientation towards e-commerce adoption. The sample used in this research was 140 people who were culinary business owners in the form of food or drinks in West Jakarta, especially the Dutamas and Jelambar areas. Data was obtained through a questionnaire which the author distributed by directly visiting MSME business owners in the culinary sector in Dutamas and Jelambar who use e-commerce in all their business activities. This research uses non-probability sampling techniques and purposive sampling methods. Then the data obtained was processed using PLS-SEM with Smart PLS version 3 statistical software. The results obtained in this research indicate that entrepreneurial orientation has no influence on e-commerce adoption, entrepreneurial orientation has an influence on the knowledge management process, the knowledge management process has an influence on e-commerce adoption, entrepreneurial orientation has an influence on e-commerce adoption through the knowledge management process.]]>
<![CDATA[Pengaruh Kompetensi Strategis dan Kompetensi Etika terhadap Pertumbuhan Bisnis Dimediasi Kompetensi Jaringan ]]>
<![CDATA[Tjan, Georgio Franklin]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmk.v7i1.32979
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi strategis, kompetensi etika, kompetensi jaringan terhadap pertumbuhan usaha mikro, kecil dan menengah (UMKM) bidang pakaian di Tegal. Populasi dalam penelitian ini difokuskan terhadap pengusaha UMKM pada bidang pakaian. Sampel dalam penelitian ini berjumlah 80 responden selaku pemilik UMKM pakaian di Tegal, Jawa Tengah. Kuisioner dibagikan secara langsung kepada pemilik UMKM pakaian yang berlangsung selama November 2023. Penelitian ini menggunakan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Skala yang digunakan adalah skala likert, dengan menggunakan aplikasi Smart Partial Least Square (SmartPLS) versi 3.0 sebagai metode analisis data. Penelitian ini menunjukkan hasil bahwa a) Kompetensi Strategis memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. b) Kompetensi Strategis memiliki pengaruh terhadap kompetensi Jaringan UMKM Pakaian di Tegal. c) Komptensi Jaringan tidak memediasi Kompetensi Strategis terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. d) Kompetensi Etika tidak memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. e) Kompetensi Etika memiliki pengaruh terhadap Komptensi Jaringan UMKM Pakaian di Tegal. f) Komptensi Jaringan tidak memediasi Kompetensi Etika terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. g) Kompetensi Jaringan tidak memiliki pengaruh terhadap Pertumbuhan Bisnis UMKM Pakaian di Tegal. The purpose of this study was to determine the effect of strategic competence, ethical competence, network competence on the growth of micro, small and medium enterprises (MSMEs) in the clothing sector in Tegal. The population in this study focused on MSME entrepreneurs in the clothing sector. The sample in this study amounted to 80 respondents as owners of clothing MSMEs in Tegal, Central Java. Questionnaires were distributed directly to the owners of clothing MSMEs which took place during November 2023. This study uses non-probability sampling techniques with purposive sampling method. The scale used is a Likert scale, using the Smart Partial Least Square (SmartPLS) version 3.0 application as a data analysis method. This study shows the results that a) Strategic Competence has an influence on Business Growth of Clothing MSMEs in Tegal. b) Strategic Competence has an influence on Network Competence of Clothing MSMEs in Tegal. c) Network Competence does not mediate Strategic Competence on Business Growth of Clothing MSMEs in Tegal. d) Ethical Competence has no influence on Business Growth of Clothing MSMEs in Tegal. e) Ethical Competence has an influence on Network Competence of Clothing MSMEs in Tegal. f) Network Competence does not mediate Ethical Competence on Business Growth of Clothing MSMEs in Tegal. g) Network Competence has no influence on Business Growth of Clothing MSMEs in Tegal.]]>
<![CDATA[FACTORS SHAPING THE LOYALTY OF GENERATION Z WEST JAKARTA IN USING GOPAY ]]>
<![CDATA[Vivian , Vivian]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.732-742
<![CDATA[This research aims to examine user experience, perceived ease of use, perceived usefulness and user satisfaction with the loyalty of the West Jakarta generation Z in using GoPay. Then user satisfaction as a mediator of user experience on loyalty. The sample used in this research was 177 generation Z from West Jakarta who used the GoPay digital wallet service. Data was obtained through a questionnaire on line using the help of a Google form then distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data obtained was processed using PLS-SEM assisted by SmartPLS 3.0 software. The results obtained in this research indicate that a) user experience has an influence on satisfaction. b) user experience has no influence on loyalty. c) perceived ease of use has no influence on loyalty. d) perceived usefulness have an influence on loyalty. e) user satisfaction has an influence on loyalty f) user experience has an influence on loyalty through the mediation of user satisfaction. This research was created with the aim of contributing to PT Dompet Anak Bangsa to carry out development by paying attention to aspects that can maintain the loyalty of GoPay users. Such as providing attractive applications to support transaction activities, providing a good experience in transactions, paying attention to the ease of using digital wallets, features that are easy to use and do not require excessive effort in using the GoPay application to carry out transactions to maintain user loyalty.]]>
