Penerapan Metode Korelasi Dalam Mengukur Hubungan Antara Customer Relationship Dengan Customer Loyality

I Putu Artaya,
I Gede Arimbawa,

BISMA (Bisma dan Manajemen)
Vol 1, No 1 (2008)

This research focus on application of customer relationship management in relation with customer loyality. Object of this research is PT Antika Raya Surabaya, because this company had appropriate characteristic with this method.Data is base on quesioner, with 30 respondance  who live in  Surabaya and customer of his company.According to  result of signification test , correlation between all customer variables of customer relationship management with customer loyality has real relation or signification  between customer variable relationship  with customer loyality .