Analisis Finansial dan Pemasaran Keranjang Bambu di Desa Sigodang, Kecamatan Panei, Kabupaten Simalungun

Fenny Jepri Yanti Turnip (Alumni Program Studi Kehutanan, Fakultas Pertanian, Universitas Sumatera Utara Jl. Tri Dharma Ujung No. 1 Kampus USU Medan 20155)
Agus Purwoko (Staf Pengajar Program Studi Kehutanan, Fakultas Pertanian, Universitas Sumatera Utara Jl. Tri Dharma Ujung No. 1 Kampus USU Medan 20155)
Tri Martial (Staf Pengajar Program Studi Kehutanan, Fakultas Pertanian, Universitas Sumatera Utara Jl. Tri Dharma Ujung No. 1 Kampus USU Medan 20155)

Peronema Forestry Science Journal
Vol 2, No 2 (2013): Peronema Forestry Science Journal

Bamboo was potencial matter as the substitution of wood, especialy in bamboo basket making.  Bamboo basket processing was slowly developed by small industries. This cased aims to determine the financial feasibility and marketing of bamboo basket. To determine the financial feasibility analysis through Cost-Revenue Ratio (R / C), Capital Return Time (Payback Period) and Break Even Point (BEP) analysis. To determine marketing margins distribution used snowball sampling method. The results showed that the financial analysis processing bamboo basket was feasible by R / C was more great than 1 (1.62 and 1.63). There are 3 channels of marketing of bamboo baskets, and the most efficient marketing was channel I. Keywords: bamboo, basket bamboo, financial analysis, marketing channels, marketing margins