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All Journal Peronema Forestry Science Journal
Fenny Jepri Yanti Turnip
Alumni Program Studi Kehutanan, Fakultas Pertanian, Universitas Sumatera Utara Jl. Tri Dharma Ujung No. 1 Kampus USU Medan 20155
Agriculture, Biological Sciences & Forestry

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Analisis Finansial dan Pemasaran Keranjang Bambu di Desa Sigodang, Kecamatan Panei, Kabupaten Simalungun Fenny Jepri Yanti Turnip; Agus Purwoko; Tri Martial
Peronema Forestry Science Journal Vol 2, No 2 (2013): Peronema Forestry Science Journal
Publisher : Program studi Kehutanan USU

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Abstract

Bamboo was potencial matter as the substitution of wood, especialy in bamboo basket making.  Bamboo basket processing was slowly developed by small industries. This cased aims to determine the financial feasibility and marketing of bamboo basket. To determine the financial feasibility analysis through Cost-Revenue Ratio (R / C), Capital Return Time (Payback Period) and Break Even Point (BEP) analysis. To determine marketing margins distribution used snowball sampling method. The results showed that the financial analysis processing bamboo basket was feasible by R / C was more great than 1 (1.62 and 1.63). There are 3 channels of marketing of bamboo baskets, and the most efficient marketing was channel I. Keywords: bamboo, basket bamboo, financial analysis, marketing channels, marketing margins
Co-Authors Purwoko, Agus Tri Martial