<![CDATA[Coastal area constitute appointment room between continent and ocean. Coastal area constitute ecological unique area because this region have natural resources potency which can be developed as tourism area. One part of the coastal area which is not developed as tourism area is Talugawu Beach at North Nias Regency. Therefore, need to do an analysis by looking at the existing conditions at the beach. Analysis which is used in this research is descriptive analysis, analysis of suitability land for beach tourism recreation category, analysis of community participation and SWOT analysis. Talugawu beach have an attractive natural beauty. From the results of questionnaire, the community around the Talugawu beach has a fairly high involvement in the development of Talugawu beach tourism potential. From the result of suitability land analysis, acquired the value of suitability tourism of Talugawu beach included on S2 category is suitable. From the result of SWOT analysis, acquired the result calculation of IFE and EFE matrics showed above 2.50.Keywords : Coast region, tourism area, SWOT analysis, suitability land analysis, natural beauty, Talugawu beach]]>
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