<![CDATA[This Study  aims to examine the effect of trust, commitment, satisfaction, loyalty, reliability salesperson to the quality of relationships at PT Gunung Agung Branch of Citra Land mall, Simpang Lima, Semarang. This study uses a trust, commitment, satisfaction, loyalty, reliability salespeople as independent variables and quality of relationships as the dependent variable. This study uses qualitative data analysis with data collection methods using interviews and quantitative is questionnaires. The study involved five employees who are close to the supplier as respondent questionnaires  and interviews  and  some  suppliers in  an interview.  Based  on  the results  of qualitative  research,  the reliability  of  salespeople do  not  affect  the  quality of  relationships GUNUNG AGUNG PT Citra Land Branch mall, Simpang Lima, Semarang]]>
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