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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Proceeding SENDI_U Jurnal Manajemen dan Pemasaran Jasa
Rizal Hari Magnadi
Faculty Of Economics And Business, Diponegoro University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PERSEPSI JAMINAN PRODUK DAN KUALITAS INFORMASI TERHADAP KEPERCAYAAN KEPADA PERUSAHAAN DAN IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (Studi di Bukalapak.com) Iftikhar, Dala Noor; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research  was conducted to find out the influence of perceived assurance of product and information  quality on trust  to the company and its implication on buying interest in e-commerce.This research   uses   perceived   assurance   of  product   and  information   quality   as   the independent variables and trust to the company as the intervening variable, and buying interest in e-commerce as the dependent variable. This  study uses quantitative methodology with Structural Equation Method (SEM)  and uses primer  and secondary data, the data analysis by collecting questionnaire respondents. There are 222 respondents in this research.The analysis results of this research showed that the two independent variables are perceived assurance  of  product (0,336)  and  information  quality  (0,365)  has  a  positive  and significant relationship to the intervening variable that is trust to the company. The two independent variables also has a positive and significant relationship to the intervening variable that is buying  interest in e-commerce, which is perceived assurance of product has 0,336 and information quality  has 0,336. Furthermore, trust to the company as an intervening variable (0,316) has a positive and significant relationship to the intervening variable  that is buying interest in e-commerce.
ANALISIS TENTANG PERSEPSI SOCIAL MEDIA MARKETING, KAMPANYE VIRAL MARKETING, DAN DINAMIKA VIRTUAL BRAND COMMUNITY PADA FITUR SPONSOR INSTAGRAM TERHADAP PEMBENTUKAN BRAND AWARENESS ADIDAS Prakoso, Doni; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Digitalization era of social media is now used as a tool for advertising. Where Instagram had established sponsors feature like Facebook ads. Starting from declining issues from adidas which created a research question: “How does instagram sponsors feature shaped brand awareness of Adidas?”. This study uses four variables: social media marketing perception, viral marketing campaign, and dinamics of virtual brand community to affected brand awareness. This research hypothesis testing using the data of 130 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS). The result of this study indicate social media marketing perception, viral marketing campaign, and dinamics of virtual brand community are positively affect to brand awareness.
ANALISIS PENGARUH PROMOSI DAN PERSEPSI KEAMANAN TERHADAP KEPERCAYAAN SERTA IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (Studi pada Pengguna blibli.com) Pratama, Rendy Budi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The growing number of internet users who always increase from year to year cause the emergence of various types of e-commerce. With the emergence of e-commerce is causing a change in lifestyle of people who are beginning to move from market place to market space. Increasingly e-commerce makes the more intense competition that happens in e-commerce business. Blibli.com site is a subsidiary company of PT.Djarum engaged in digital namely PT.Global Digital Niaga. However, the popularity of the site Blibli.com is still less popular with other sites such as Elevenia and Lazada.co.id, in addition to the total number of visitors also experienced a decline that occurred from the year 2016-2017. In addition to the decrease in the number of visitors Blibli.com also often get complaints or negative comments. This study was conducted to examine the effect of promotional variables and security variables on buying interest in e-commerce blibli.com through trust as intervening variable. This research uses quantitative data analysis method with Structural Equation Method (SEM) analysis tool. The number of respondents in this study was 197 respondents. The result of analysis shows that one independent variable that is promotion (0,369) has positive and significant correlation to intervening variable that is trust while independent variable of perception security (0,138) have positive relation but not significant. There is one independent variable having positive and insignificant relation to dependent variable that is perception security (0,071). There are two variables that have a positive and significant relationship to the dependent variable (buying interest) that is promotion and trust. While perception security has a positive and insignificant relationship to buying interest as a dependent variable.
ANALISIS CUSTOMER CONTACT DAN SERVICE GUARANTEE TERHADAP CUSTOMER SATISFACTION DENGAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING Maladzi, Fahmi Haikal; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of this research is the reduction of direct interaction and a guarantee that the company gave notice to the customer. This study aims to determine how much influence customer contact and service guarantee to customer satisfaction with customer value as an intervening variable in train service users operating area 4 Semarang.            The number of samples in thie study are 100 respondents train service users ho were selected based on purposive sampling method. The questionnaire is distribute in April 2015. The data obtained are processed using validity and reliability test, classic assumption test, multiple regression analysis, goodness of fit test with regression coefficients, test F and test T.            The result of this study showed that the variables of customer contact provide value 43,6% and service guarantee provide value 42,7% which both have a positive and significant impact on customer value. Then customer contact provide value 25,8% and customer value with a  value of 62,7% which both have a positive and significant impact on customer satisfaction, while service guarantee with a value of 1,4% have a positive effect but not significant on customer satisfaction.
PENGARUH SERVICESCAPE TERHADAP KEPUASAN KONSUMEN (Studi pada Penumpang Keberangkatan Domestik di Bandara Ahmad Yani Semarang) Rijae, Zaki Muafa; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Ahmad Yani Airport Semarang is the airport that became one of the entrance to central java through air transportation. However, based on the information obtained there are complaints related to services at Ahmad Yani Airport Semarang such as a narrow parking lot, crowded waiting room and passenger accumulation during peak season This research aims to analyze the influence of servicescape dimensions named ambient conditions, spatial layout and functionality, signs, symbols and artifacts to customer  satisfaction.  Case  study  on  domestic  departures  passengers  at  ahmad  yani airport semarang.The number of sample used in this research were 100 respondents. Sample were chosen using quota sampling technique. The analytical method used in this research is Multiple Linear Regression Analysis where previously tested the validity and reliability, then performed classical assumption that includes Normality Test, Multicollinearity Test, and Heterokedastisitas Test with level of significance 5%.The result of this research found that ambient conditions, spatial layout and functionality  and  signs,  symbols  and  artifacts  positively  significance  influenced  to customer satisfaction.
PENGARUH SALESMANSHIP, KUALITAS HUBUNGAN dan NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MEBEL PADA PT. MUSTIKA JATI JEPARA Khoiruddin, Muhammad Afif; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of salesmanship, relationship quality, and consumer value on consumer loyalty and also to determine which variables are the dominant influence among three variables salesmanship, relationship quality, and consumer value on consumer loyalty.The population used in this research is the consumer who has ever bought furniture at PT.MUSTIKA JATI JEPARA, Jl. KH. Wahid Hasyim KM 2, Jepara. The samples are obtained by using purposive sampling method, that the sampling technique is based on certain characteristics, which is considered to have links with the characteristics of the population that has been determination before. Methods of data analysis using multiple linear regression analysis.The results showed that the variables of salesmanship, relationship quality and consumer value simultaneously significant effect on consumer loyalty. Then partially variable relationship quality has the highest significant effect on consumer loyalty, while the consumers value have influence with significance level to the second highest on consumer loyalty, and salesmanship has the lowest significant influence on consumer loyalty .
GOJEK DAN STUDI FENOMENOLOGI SPONSORSHIP DI LIGA INDONESIA Pasaribu, Pilemon; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Recently, the promotion using sponsorship is becoming continuous in Indonesian football. This is evident from the number of sponsors who entered   the league and club sponsor. The promotion using sponsorship should be evaluated whether it has a significant impact on brand awareness of sponsors and then followed by increase the purchasing intention of sponsor’s products. The purpose of this study is to analyze the impact of sponsorship activities by Gojek on brand awareness of sponsor by PSIS supporters and how it affects purchasing  intention of go -ride by supporters.The method used is qualitative method with phenomenology study approach, where the data collection is done by interview, observation, and document ation. This method is chosen to mak e the research in-depth and get accurate results. The sampling technique in this research using purposive and snowballing sampling techniques.The results of this study showed that sponsorship by Gojek has a positive effect on brand awareness  of sponsors. In addition, a high awareness of sponsorship brands increases the purchasing intention toward go -ride by supporters. 
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (Studi pada Pelanggan Members Game Center Skyland Kota Semarang) Yudha Nugroho, Ariadi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

 Game center is one of the business opportunities in the service sector with a growing potential market, so that business people take advantage of the opportunity to create a game center. This research was conducted to analyze the effect of Product Quality, Service Quality, and Price Perceptions on Customer Loyalty with a survey on Members Of Skyland Game Center. Data collection technique conducted in this study is a questionnaire. The sample was chosen by non probability sampling technique. Respondents in this research are Members of Skyland game center with a total of 95 respondents with the criteria of at least 3 times using the service. The technique used to analyze the influence of independent variables and dependent variable of this research is linear regression analysis. Result of research prove that hypothesis one Product Quality have positive effect to Customer Loyalty accepted. The second hypothesis of Service of Quality has a positive effect on Customer Loyalty accepted. The third hypothesis of price persepsion has a negative effect on Customer Loyalty was reject. Coefficient of determination test results stated that the three independent variables have an influence of 44.9% of Customer Loyalty. Skyland Game Center is expected to make the price more relevant and more affordable by knowing consumer preferences that can make consumer loyalty increase.
PENGARUH PROMOSI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Rahma Rahmi Collection) Naufal, Arif Rahman; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of promotion, price, and service quality, of purchasing decisions at Rahma Rahmi Collection Shop. The independent variable are promotion, price, and service quality affect the purchase decision as the dependent variable.     The population of this study were customers of Rahma Rahmi Collection Shop, 75 responder was selected using nonprobability sampling technique. The purpose sampling is a technique to select sample only from responder who has using and buying product from Rahma Rahmi Collection Shop. The purpose of using purpose sampling technique is to make sure that the selected responder really know and familiar with Rahma Rahmi Collection Shop.Base on the result study, obtained the following equation of regression : Y1 = 0,316X1 + 0,263X2 + 0,233X3. Base on statistical analysis, indicator at this research have the character of valid and its variable have the character of reliable. On the classic assumption examining the free multicolonierity-regression model, it might not done heteroscedisty and normally distributed. Individually, the variables have greater influence is promotion variable with a regression coefficient 0,316, followed by price 0,263 and service quality 0,233. Hypothesis testing used t tests showing that the three independent variables are promotion (X1), price (X2), and service quality (X3) which investigated proved positively and significantly affect the dependent variable is the purchase decision (Y). Then through the F test can be seen that the variables product quality, promotion, and service quality eligible to test the dependent purchasing decisions. Adjusted R Square explained figures that 36,9% of purchase decisions variation can be explained by the three independent varibles in regression equations. While the rest of 63,1%was explained by other variable outside of the three variables used in this study.
PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN KONSUMEN UNTUK MENINGKATKAN MINAT GUNA JASA ULANG Wicaksono, Bagas; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of Indonesia aitlines grow rapidly. With low-cost base airline, there are still a lot of people who want to use airlines. Lion Air as low-cost airline market leader, still encounter a service failure such as delay. This study aims to analyzes the service recovery for service failure.            This study analyzes the dimension of service recovery. Distributive justice, procedural justice, and interactional justice the effect to consumen satisfication and repurchase intention. The study was conducted on 120 respondents who qualified to provide for the completed questionnaires.            The result of this study show that all of independent dimensions have positive effect on dependent dimensions. Distributive justice have the strongest effect on consumen satisfaction and repurchase intention. The other variable have positive effect but not significant.
Co-Authors Abdurrahman Ghufran, Abdurrahman Adiputra, Nizam Aditya Helmi Elyardi, Aditya Helmi Aji Nugroho Ashar, Muhammad Ravi Azalia, Davita Wemona Bagas Wicaksono, Bagas Fachrizi Alwafi, Fachrizi Fahmi Haikal Maladzi Fahmi Haikal Maladzi, Fahmi Haikal Fieha Alfi Hani, Fieha Alfi Griyana Dewi, Ayu Indira Iftikhar, Dala Noor Khoiruddin, Muhammad Afif Laksono, Enggar Bangkit Lestari, Hesty Yulinda Purna Levita Dianty Limbong, Abdi Eliakim Donlezi Mardhi Masyhuri, Mardhi Mugi Adittama, Mugi Naufal, Arif Rahman Pamila Nashafa, Pamila Pandu Andre Harlan, Pandu Andre Pasaribu, Pilemon Prakoso, Doni Pratama, Rendy Budi Raja Fajar Perdana Lubis, Raja Fajar Perdana Rengganing Jatun, Rengganing Ricky Rahardjo, Ricky Rijae, Zaki Muafa Rizki Pamungkas, Rizki Rizky Ayuningtyas, Rizky Septyawan, Bagus Yudo Silalahi, Frisca Aulia Wibowo, Ardy Suwito Widyananda, Muthia Hanum Yudha Nugroho, Ariadi