Jurnal Bébasan
Vol 1, No 1 (2014): BÉBASAN Edisi Juni 2014

ENTAILMENT AND IMPLICATURE IN THE LANGUAGE OF ADVERTISING

Hasanah, Eneng Uswatun (Unknown)

Article Info

Publish Date
03 May 2017

Abstract

Language plays an important role in life. It is not only used as a mean of communication and selfexpression but also to influence people. This study discusses hidden meaning of nine slogans used in advertisements. This qualitative research finds out that the entailment meaning of advertisement slogans analyzed are different to their implicative meaning. The respondents tend to believe in implicative meaning because it is more promising andpersuasive.

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Journal Info
Jurnal Bébasan
Website

Abbrev

bebasan

Publisher

Kantor Bahasa Banten

Subject

Education Languange, Linguistic, Communication & Media

Description

BÉBASAN is a journal aiming to publish literary studies (either Indonesian, local, or foreign literature) and linguistic studies (either applied linguistic and/or linguistic in pedagogy). All articles in BÉBASAN have already passed reviewing process by peer reviewers and edited by editors. ...