JURNAL MANAJEMEN MOTIVASI
Vol 15, No 1 (2019): Jurnal Manajemen Motivasi

Faktor Yang Mempengaruhi Pilihan Konsumen Pada Rumah Type 66 Di Kota Pontianak

Sumiyati Sumiyati (Universitas Muhammadiyah Pontianak)
Ryani Yulian (Universitas Muhammadiyah Pontianak)

Article Info

Publish Date
02 Aug 2019

Abstract

This study  aimed to determine the effect of product quality, price, location, product knowledge,  reference group, investment, and company image on consumer choice in type 66 houses in Pontianak City. The results showed that product quality, price, location, product knowledge, reference group, and investment have positive and significant effect on consumer choice, while corporate image has a positive and insignificant effect on consumer choice. Product quality is the most dominant variable affecting consumer choice in buying type 66 houses in Pontianak City.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...