Journal of Business Management Education (JBME)
Vol 4, No 2 (2019)

Ekspektasi Komunitas Kamera Nikon: Brand Personality dalam Mempertahankan Brand Loyalty

Renata, Natasha (Unknown)

Article Info

Publish Date
18 Sep 2019

Abstract

 Abstract: The purpose of the research is to find out the influence of brand personality on brand loyalty. The object becomes the unit of analysis in this research is camera Nikon community Indonesia. The type of research is using descriptive with the explanatory method survey of 106 respondents. The results of  this research indicate that the brand personality in the good category and brand loyalty in the good category. In this research findings if the conditions of the brand personality is good, then it will increase brand loyalty.

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Journal Info
Journal of Business Management Education (JBME)
Website

Abbrev

JBME

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...