Journal of Business Management Education (JBME)
Vol 2, No 3 (2017)

KEPERCAYAAN DAN MINAT MENGGUNAKAN KEMBALI MERUPAKAN FAKTOR DARI INDUSTRI JASA PENGIRIMAN

Mutia, Fitrahtul (Unknown)
Rahayu, Agus (Unknown)
Widjajanta, Bambang (Unknown)



Article Info

Publish Date
15 Sep 2017

Abstract

One of business potential that growing along with the emerge of the internet usage is e-commerce. The development of e-commerce create a dynamic and competitive business competition. Delivery Services Provider become one of the biggest business opportunity that grow in this field, this service become key to determine how good an online transaction is. The trust that consumers give to the company is key to build a good buying environment. This research is propose to discover depiction of users trust on Pos Indonesia Pusat services in Bandung City, discover depiction of repurchase intention trend on users of Pos Indonesia Pusat in Bandung City and to discover the influence of trust to repurchase intention trend on users of Pos Indonesia Pusat in Bandung City. Type of research that used is verified descriptive and explanatory survey as the method with the technique of simple random sampling with sum of the sample is 130 respondent. Technique that used for the data analysis are structural equal model with the assist of a computer software of SPSS AMOS 22.0. Result of this research in general shows a significant influence of trust to repurchase intention trend. The increase the repurchase intention trend, company should make a strategy to leave a good impression on consumers and build a connection with users. Trust as the dominant influencing variabel should be controlled directly by company. Keywords:trust, repurchase intention,  Article Type: Research Paper

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Journal Info

Abbrev

JBME

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...