Journal of Business Management Education (JBME)
Vol 4, No 3 (2019)

PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY

Nugraheni, Rury (Unknown)
Dirgantari, Puspo Dewi (Unknown)
Widjadjanta, Bambang (Unknown)

Article Info

Publish Date
26 Mar 2020

Abstract

The purpose of this research is to find out the influence of e-service quality and perceived value on customer loyalty in member of online retail Alfacart in Jawa Barat. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality and perceived value has an influence on customer loyalty

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Journal Info
Journal of Business Management Education (JBME)
Website

Abbrev

JBME

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...