Jurnal Bisnis dan Ekonomi
Vol 27 No 1 (2020): Vol. 27 No. 1 EDISI MARET 2020

Peran Pemulihan Layanan sebagai Pendorong Kepuasan dan Perilaku Pembelian Ulang

Kristina Anindita Hayuningtias (Unknown)
Nungki Pradita (Unknown)
Endang Tjahjaningsih (Unknown)



Article Info

Publish Date
05 Mar 2020

Abstract

This study aims to analyze the effect of service recovery consisting of distributive justice, procedural justice and interactional justice on consumer satisfaction and repurchase behavior. Respondent data were 105 Larissa Aesthetic Center consumers taken using purposive sampling technique. The analytical tool used in this study is multiple linear regression. The results of the study stated that service recovery consisting of distributive justice, procedural justice and interactional justice had a positive and significant effect on satisfaction and repurchase behavior. Based on these results it can be concluded that service recovery plays an important role in increasing satisfaction and shaping consumer repurchase behavior

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Journal Info

Abbrev

fe3

Publisher

Subject

Economics, Econometrics & Finance

Description

Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, ...