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Peran Pemulihan Layanan sebagai Pendorong Kepuasan dan Perilaku Pembelian Ulang Kristina Anindita Hayuningtias; Nungki Pradita; Endang Tjahjaningsih
Jurnal Bisnis dan Ekonomi Vol 27 No 1 (2020): Vol. 27 No. 1 EDISI MARET 2020
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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This study aims to analyze the effect of service recovery consisting of distributive justice, procedural justice and interactional justice on consumer satisfaction and repurchase behavior. Respondent data were 105 Larissa Aesthetic Center consumers taken using purposive sampling technique. The analytical tool used in this study is multiple linear regression. The results of the study stated that service recovery consisting of distributive justice, procedural justice and interactional justice had a positive and significant effect on satisfaction and repurchase behavior. Based on these results it can be concluded that service recovery plays an important role in increasing satisfaction and shaping consumer repurchase behavior

Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Le Minerale 600ml di Kota Semarang) Neijun Eltonia; Kristina Anindita Hayuningtias
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1938

The purpose of the study was to determine the effect of brand image, price perception, and product quality on purchasing decisions of 600ml Le Minerale Bottled Drinking Water in Semarang City. This study uses purposive sampling method for a sample of 150 respondents. The data collection technique used survey methods and the research instrument used a questionnaire with a Likert scale 5. The analysis technique used multiple linear regression. The results showed that brand image and product quality had an effect on purchasing decisions, while price perceptions had no positive effect on purchasing decisions. Keywords: Brand Image, Price Perception, Product Quality, and Purchase Decision

Pengaruh Celebrity Endorser, Viral Marketing dan Brand Trust terhadap Keputusan Pembelian Sepatu Ventela Freddia Yudha Permana; Kristina Anindita Hayuningtias
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1990

Abstrak Adanya perkembangan fashion di indonesia dan dibarengi dengan banyaknya masyarakat yang mulai suka menggunakan produk dalam negeri membuat pelaku usaha usaha sepatu mengalami perkembangan tersendiri salah satunya yaitu sepatu sneakers. Banyaknya peminat sepatu sneakers berdampak pada bangkitnya merek lokal di pasaran. Peningkatan jumlah permintaan sepatu lokal tidak lepas dari peran media sosial, publik figur dan lain sebagainya. Penelitian ini bertujuan untuk menguji pengaruh celebrity endorser, viral marketing dan brand trust terhadap keputusan pembelian sepatu ventela. Penelitian ini menggunakan metode purposive sampling untuk memilih sampel dengan kriteria sampel minimal usia 17 tahun dan pernah membeli produk sepatu ventela minimal satu kali. Pengumpulan data menggunakan metode survey melalui google form dan memperoleh sebanyak 136 responden. Teknik analisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel celebrity endorser, viral marketing dan brand trust secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela. Kata Kunci: Celebrity Endorser; Viral Marketing; Brand Trust; Keputusan Pembelian. Abstract The development of fashion in Indonesia and accompanied by the large number of people who began to like to use domestic products made shoe business actors experience their own development, one of which was sneakers. The large number of sneaker enthusiasts has an impact on the rise of local brands in the market. The increase in the number of requests for local shoes cannot be separated from the role of social media, public figures and so on. This study aims to test the influence of celebrity endorsers, viral marketing and brand trust on the purchase decision of ventela shoes. This study used the purposive sampling method to select samples with sample criteria of at least 17 years of age and had purchased ventela shoe products at least once. Data collection used the survey method through google form and obtained as many as 136 respondents. The analysis technique uses multiple linear regression analysis. The results of this study show that the variables of celebrity endorser, viral marketing and brand trust partially have a positive and significant effect on the purchase decision of ventela shoes. Keywords : Celebrity Endorser, Viral Marketing, Brand Trust, Purchasing Decision.

Pengaruh Iklan, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy Arga Naafi Pratama; Kristina Anindita Hayuningtias
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.2182

Penelitian ini bertujuan untuk menganalisis pengaruh iklan, citra merek, dan kualitas produk terhadap keputusan pembelian (studi pada pengguna sepeda motor Honda Scoopy di Semarang). Populasi pada penelitian ini yaitu pengguna sepeda motor Honda Scoopy di Semarang. Sampel yang diambil oleh peneliti pada penelitian ini berjumlah 100 responden dan pengambilan sampel menggunakan teknik purposive sampling, yaitu teknik pengumpulan sampel menggunakan kriteria tertentu. Data yang digunakan pada penelitian ini merupakan data primer, dengan menggunakan kuesioner sebagai instrument penelitian. Alat analisis yang digunakan dalam penelitian ini yaitu uji validitas dengan loading factor, uji reliabilitas dengan alpha cronbach, uji F, koefisien determinasi (R2). Regresi linear berganda, dan uji hipotesis (uji T). Hasil penelitian ini menunjukan bahwa iklan tidak berpengaruh terhadap keputusan pembelian, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, dan kualitas produk tidak berpengaruh terhadap keputusan pembelian. Kata kunci : Iklan, Citra Merek, Kualitas Produk, Keputusan Pembelian

Pengaruh Kualitas Produk, Citra Merek dan Word Of Mouth terhadap Keputusan Pembelian Busana Muslim Queensland Vinda Fatihah; Kristina Anindita Hayuningtias
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.3359

Abstract The rapid development of Muslim fashion has made many Indonesian people, especially Muslim women, interested in using comfortable and certainly contemporary Muslim fashion products. With so many enthusiasts for Muslim fashion products, it has an impact on the rise of local Muslim fashion brands in Indonesia. This study aims to find out how much influence product quality, brand image and word of mouth have on the purchasing decisions of Queensland Muslim fashion products. The study used quantitative methods by distributing questionnaires via google-form to respondents who had purchased Queensland Muslim fashion products at least once with a sample criterion of at least 17 years of age. The sampling technique used the purposive sampling method and obtained as many as 100 respondents. The analysis technique uses multiple linear regression analysis. The results of this study show that product quality and word of mouth have a positive and significant effect on purchasing decisions. While the brand image does not influence the decision of consumers to buy Queensland products. Keywords: Buying decision; Product Quality; Brand Image; Word Of Mouth

Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus pada Kosumen Maybelline Super Stay Matte Ink di Kota Semarang) Oktavia Ayu Wulansari; Kristina Anindita Hayuningtias
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.968

This study examines the effect of product quality, perceived price, and brand image on purchasing decisions. This research was conducted in the city of Semarang. The sampling method used purposive sampling and data collection using a questionnaire totaling 99 respondents. Relationships and influences between variables are explained using multiple regression analysis methods. The results showed that product quality, price perceptions and brand image had a positive and significant effect on purchasing decisions.

PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC Rohmatul Ummat; Kristina Anindita Hayuningtias
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This study aims to determine the effect of Product Quality, Brand Ambassador and Price Perception on Purchase Decisions. This study uses a sampling method using a purposive sampling method with the criteria of having purchased a Nature Republic product at least once. The results of this study indicate that jointly Product Quality, Brand Ambassador, and Price Perception have an effect on Purchase Decisions. However, partially product quality and price perception have a significant positive effect on purchasing decisions. Meanwhile, Brand Ambassador has no significant effect on Purchase Decision. The three independent variables, that the quality product has values is dominate than the Price Perception and Brand Ambassador.

OPTIMALISASI JANGKAUAN PASAR MELALUI MEDIA SOSIAL INSTAGRAM : INISIATIF KETERLIBATAN PENGELOLA USAHA DALAM PEMASARAN DIGITAL Kristina Anindita Hayuningtias; Widhian Hardiyanti; Cahyani Nuswandari
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.2999

Pemasaran digital telah menjadi komponen penting dalam strategi bisnis modern. Para pelaku usaha memanfaatkan berbagai platform digital dalam memasarkan produknya, termasuk pelaku usaha jajanan kaki lima (street food). Boomber Street Food, salah satu usaha jajanan kaki lima di Surakarta menghadapi tantangan dalam mencapai jangkauan pasar yang lebih luas melalui platform instagram. Permasalahan yang dihadapi adalah kurangnya pemahaman pemilik tentang pentingnya pemasaran digital dan masih rendahnya tingkat keterlibatan pengelola dalam membuat konten kreatif sebagai upaya menunjang aktivitas promosi Boomber Street Food. Pengabdian ini bertujuan untuk mengatasi tantangan yang dihadapi oleh Boomber Street Food dengan mengusulkan pendampingan yang melibatkan pengelola dalam mengoptimalkan pemanfaatan media sosial instagram sebagai media dalam memasarkan produk. Pelaksanakan kegiatan pengabdian diawali dengan memberikan pemahaman kepada pemilik dan pengelola tentang pentingnya pemasaran digital. Setelah itu dilanjutkan dengan pendampingan dalam pembuatan konten kreatif yang harapannya dapat meningkatkan jangkauan pasar mereka melalui platform Instagram dan mencapai kesuksesan dalam pemasaran digital yang lebih efektif. Luaran dari kegiatan pengabdian ini adalah konten baik gambar maupun video yang di upload di akun resmi instagram Boomber Street Food.

Influencer Marketing dan Content Marketing Sebagai Antecedent Purchase Intention Produk The Originote : Studi Pada Konsumen Marketplace Dita Viviana; Kristina Anindita Hayuningtias
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8238

This research will examine how influencer marketing and content marketing as antecedents of purchase intention for The Originote products using quantitative data where the results of this research will be in the form of numbers processed using IBM SPSS 22 software. The population used is consumers who know The Originote products and have the intention of buying The Originote products in the Marketplace. The sampling technique applies the non-probability sampling method through a purposive sampling approach, namely the selection of respondents based on certain criteria or characteristics that have been previously determined. Data collection using a questionnaire with a five-level Likert measurement scale (1 to 5). From this process, data was obtained as many as 170 respondents. Furthermore, the data collected was tested with the linear regression method. The findings show that influencer marketing has a positive and significant influence on purchase intention. Furthermore, content marketing has a positive and significant influence on purchase intention. This shows that the more famous and the more followers the influencer has, the more consumers will believe in what he is promoting. Meanwhile, the more relevant, informative and interesting the content created, the more it will foster consumer intention to buy.

Influencer Marketing dan Content Marketing Sebagai Antecedent Purchase Intention Produk The Originote : Studi Pada Konsumen Marketplace Dita Viviana; Kristina Anindita Hayuningtias
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8238

This research will examine how influencer marketing and content marketing as antecedents of purchase intention for The Originote products using quantitative data where the results of this research will be in the form of numbers processed using IBM SPSS 22 software. The population used is consumers who know The Originote products and have the intention of buying The Originote products in the Marketplace. The sampling technique applies the non-probability sampling method through a purposive sampling approach, namely the selection of respondents based on certain criteria or characteristics that have been previously determined. Data collection using a questionnaire with a five-level Likert measurement scale (1 to 5). From this process, data was obtained as many as 170 respondents. Furthermore, the data collected was tested with the linear regression method. The findings show that influencer marketing has a positive and significant influence on purchase intention. Furthermore, content marketing has a positive and significant influence on purchase intention. This shows that the more famous and the more followers the influencer has, the more consumers will believe in what he is promoting. Meanwhile, the more relevant, informative and interesting the content created, the more it will foster consumer intention to buy.

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