STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR

Ni Nyoman Kerti Yasa (Fakultas Ekonomi dan Bisnis , Universitas Udayana, Bali)
Wayan Yuniari (Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali)
Rai Mutiara Sari (Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali)
Anak Agung Diah Tarama Devi (Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali)
Ida Ayu Agung Upadianti Jayantari (Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali)

Buletin Studi Ekonomi
VOL.25.NO.1.FEBRUARI 2020

Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.