Ekonomi Bisnis
Vol 11, No 1 (2006)

KUALITAS JASA PELAYANAN DALAM UPAYA PENINGKATAN KEPUASAN KONSUMEN

Rainier Hendrik Sitaniapessy (Universitas Pattimura Ambon)
Harry A.P. Sitaniapessy (Politeknik Negeri Ambon)

Article Info

Publish Date
13 Aug 2009

Abstract

Services are the key to hold the customer. In this era customer satisfaction must be focused. This article intended to explain how to manage and measure the service quality by marketing research.  Every institution can improve their performance by employ service quality. There are five variables that can be use for measure the services quality.   Keywords  : service quality, costumer satisfaction, market research

Copyrights © 2009




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Journal Info
Ekonomi Bisnis
Website

Abbrev

ekbis

Publisher

Universitas Gunadarma

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, ...