The Indonesian Journal of Business Administration
Vol 5, No 1 (2016)

The winning strategy of the sj4000 business

Rasyid, Muhammad (Unknown)
Permadi Iskandar, Budi (Unknown)



Article Info

Publish Date
20 Aug 2019

Abstract

Abstract- SJ4000 Indonesia is a camera shop that sells SJ4000 Indonesia is selling a small camera that aimed at the adventurous or those who loved sports and diving activities, cycling, hiking and even only used for normal photos. Founded by Muhammad Rasyid because it began with the desire to have a small camera that can be possessed in all conditions but the price is very expensive, then he was looking for another alternative. On marketing of SJ4000 Indonesia found there was a problem. Spreading the marketing through Indonesia can be said very traditionally that only using word of mouth and also offer to closet friends. On stock management, SJ4000 Indonesia found the problem like don’t know what model that should be taken more to sell and how many stocks that should be sold. The owner wants to expand his business and wants the product will be known through social media and online shopping which are a trend nowadays for the people of Indonesia. SJ4000 Indonesia chose Alibaba as a vendor, shipping using Konghai Express and as well as the method of payment, a marketing strategy using the Facebook Ads, and invites resellers to do the business in SJ4000 Indonesia and also makes a good service to resellers and consumers by using securing position. In the end SJ4000 Indonesia managed to declare that the use of social media marketing is very effective and easy. The owner of SJ4000 Indonesia decided to become a distributor due to the sale of competitors are unreasonable.  Keyword: marketing strategy, online business, risk management

Copyrights © 2016






Journal Info

Abbrev

IJBA

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...