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Permadi Iskandar, Budi
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Decision Sciences, Operations Research & Management

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Social Media Content Strategy of SBM ITB Oka, Dezky; Permadi Iskandar, Budi
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract. In a world where social media becomes the main form of communication for people, international business school was presented with the opportunity to earn prospective student’s trust by showcasing their expertise through social media content. As one of them, SBM ITB is also trying to post a content on social media, mainly on Instagram, but currently SBM ITB has no strategy as a guideline in doing the content activities on social media which resulted in low level of performance of its social media. The purpose of this research is to establish a social media content marketing strategy for SBM ITB which can be simply implemented as a guideline for doing an activities on social media, especially Instagram, in order to improve the performance of social media content of SBM ITB in three parts, such as: discoverability, engagement and representation. For that, a situational analysis was conducted first to make sure the strategy being measurable. Findings show that the main channel in distributing a content is going to be Instagram as it is the platform where most of SBM ITB’s target audience gathered. The story which going to be delivered on social media categorized into four categories, which are: entertain, educate, inspire, convince. The implementation part of strategy is going to be led by Marketing Communication Manager of SBM ITB while the success of strategy is going to be measured through Instagram analytic tools. The social media content marketing strategy of SBM ITB being made using a framework from Content Marketing Institute which resulted in a defined guideline for SBM ITB in creating a content and doing activities on social media.Keywords: Content Marketing Strategy, Instagram, SBM ITB, Social Media.
Evaluating The Amount of "Hash Tag", "Like", "Comments", And "Followers", on Daily Food Blogger Posting on the Occurrence of "Repeated Orders", From Client on Promotion Media Instagram Christiantie Mandasari, Monica; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Social media also now become the means or the digital activities of marketing, Digital marketing is a form of business to promote and market a product with the use of digital media, such as the Internet. Digital marketing will generate interaction between producers, market intermediaries, and consumers. Food bloggers using digital marketing in promoting and marketing a product. Food bloggers not only use blogs to promote and market a product but also a social media using Instagram. Through this medium of social interaction between producers, market intermediaries, and consumers can be more active because instagram app can be installed exclusively on a personal mobile phone that can be taken anywhere. Food bloggers use some strategies in promoting and marketing culinary products on social media instagram. Repeated orders from people who want their products marketed by food bloggers can occur through such interactions. Keywords:  Culinary, Digital Marketing, Food Blogger, Instagram, Online Marketing
The winning strategy of the sj4000 business Rasyid, Muhammad; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- SJ4000 Indonesia is a camera shop that sells SJ4000 Indonesia is selling a small camera that aimed at the adventurous or those who loved sports and diving activities, cycling, hiking and even only used for normal photos. Founded by Muhammad Rasyid because it began with the desire to have a small camera that can be possessed in all conditions but the price is very expensive, then he was looking for another alternative. On marketing of SJ4000 Indonesia found there was a problem. Spreading the marketing through Indonesia can be said very traditionally that only using word of mouth and also offer to closet friends. On stock management, SJ4000 Indonesia found the problem like don’t know what model that should be taken more to sell and how many stocks that should be sold. The owner wants to expand his business and wants the product will be known through social media and online shopping which are a trend nowadays for the people of Indonesia. SJ4000 Indonesia chose Alibaba as a vendor, shipping using Konghai Express and as well as the method of payment, a marketing strategy using the Facebook Ads, and invites resellers to do the business in SJ4000 Indonesia and also makes a good service to resellers and consumers by using securing position. In the end SJ4000 Indonesia managed to declare that the use of social media marketing is very effective and easy. The owner of SJ4000 Indonesia decided to become a distributor due to the sale of competitors are unreasonable.  Keyword: marketing strategy, online business, risk management
Value propositon in niche market segmentation for black belt cold brew coffee in order to capture target market Felix, Gian; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee
Co-Authors Christiantie Mandasari, Monica Felix, Gian Muhammad Rasyid, Muhammad Oka, Dezky