JAM : Jurnal Aplikasi Manajemen
Vol. 17 No. 2 (2019)

FACTORS AFFECTING THE DEVELOPMENT OF SMALL AND MEDIUM INDUSTRY BUSINESS IN MALANG CITY

Puspaningrum, Astrid (Unknown)



Article Info

Publish Date
01 Jun 2019

Abstract

The purpose of this study is to explain the influence of the quality of human resources, marketing systems and partnerships on the development of SMEs. The research population is SMEs engaged in the business of processed food and beverage products in Malang City, amounting to 110 SMEs and there are 56 SMEs that meet the requirements as samples. By using multiple regression analysis concluded that the quality of human resources, marketing systems and partnerships affect the development of SMEs. In order to improve SME development, SME owners need to pay attention to HR competencies by involving employees in training activities on SME management, owners also pay attention to the marketing system by developing marketing information technology in addition to strengthening partnership with external parties.

Copyrights © 2019






Journal Info

Abbrev

jam

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...