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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Islam Futura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Ilmiah Peuradeun Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan Jurnal ABDIKU Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi

Astrid Puspaningrum

Fakultas Ekonomi Dan Bisnis Universitas Brawijaya

Author-ID : 350353

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention Rakhmawati, Dewi; Puspaningrum, Astrid; Hadiwidjojo, Djumilah
IQTISHODUNA IQTISHODUNA (VOL.15, No.1, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.Â

The influence of brand experience and service quality to customer loyalty mediated by customer satisfaction in Starbucks coffee Malang Devia, Aldeline Nolita; Aisjah, Siti; Puspaningrum, Astrid
MEC-J (Management and Economics Journal) Vol 2, No 2 (2018)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Â This study discusses the effect of Brand Experience and service quality on customer loyalty mediated customer satisfaction. The purpose of this study was to determine and analyze in depth the effect of brand experience and service quality on customer loyalty mediated customer satisfaction at Starbucks Coffee Malang. This research uses explanatory research that explain the causal relationship between the variables studied.By using a survey of 180 respondents to test the research hypothesis.Research data analysis using the test instrument, the classical assumption test, multiple linear regression, and path analysis / Path Analysis. The test results prove the instrument has met the criteria of validity and reliability, the classic assumption test results also have met the criterion of the assumptions of normality, autocorrelation, Non-Multicolinearity and heterocedastisity. In this study obtained; a). Brand experience on consumer satisfaction with the value of 0.309, or 30.9%, b). The quality of service to customer satisfaction with the value of 0.387 or 38.7%., C). Brand experience on consumer loyalty to the value of 0.216 or 21.6%., D). Service quality on customer loyalty with a value of 0,305 or 30.5%., E). Effect of brand experience and service quality customer satisfaction with the value of 0.581 or 58.1%., F). Effect of brand experience and service quality on customer loyalty with a value of 0.657 or 65.7%., G). Effect of brand experience and service quality on customer loyalty mediated consumer satisfaction with the value of 0.438 or 43.8%. Based on these results, it is necessary to enhance the consumer's commitment to give satisfaction to the consumers better by excellent service or "service excellence" is the attitude and serve with satisfactory manner from the present level while maintaining the brand experience Starbucks Coffee Malang.Â

The role of customer satisfaction on the effect of service quality and corporate image on customer loyalty Cholisati, Nurifatul; Maesaroh, Eka Siti; Rohman, Fatchur; Puspaningrum, Astrid
MEC-J (Management and Economics Journal) Vol 3, No 3 (2019)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

This study tested and analyzed the effect of service quality and corporate image on customer loyalty by mediating customer satisfaction with customers of PT. Bank Rakyat Indonesia (Persero) Tbk. Bondowoso branch. The sample used in this study amounted to 172 respondents with a sampling technique that is purposive sampling. The data analysis used in this study is partial least square with the help of smartpls 3.0 software. The results of this study indicate that all direct influences on each pathway are significant. Customer satisfaction acts as a partial mediation on the effect of service quality and corporate image on customer loyalty.

PENDAMPINGAN KETRAMPILAN DIVERSIFIKASI PRODUK HAND MADE BERBASIS BAHAN BAKU BATIK BUNULREJO KECAMATAN BLIMBING KABUPATEN MALANG Puspaningrum, Astrid; Puspaningtyas, Meinarti
Abdiku : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2021): Jurnal Abdiku
Publisher : Penerbit LPPM- STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/ja.v4i1.634

Tujuan dari Pengabdian Kepadan Masyarakat ini adalah memberikan solusi terhadap permasalahan pengrajin batik yang ada di kelurahan Bunulrejo Kota Malang, yaitu melalui diversifikasi produk hand made berbasis bahan batik lokal khas Bunulrejo Kota Malang serta peningkatan kemampuan manajerial mitra. Target yang diharapkan dari Program Kemitraan Masyarakat ini adalah UKM Batik Tulis Kantil di Kecamatan Blimbing yaitu dimana kedua mitra ini memiliki potensi untuk dikembangkan. Kalau selama ini kedua mitra hanya menjual kain yang menghasilkan rata-rata hanya 15 potong setiap minggu dan bisa mencapai 25 potong apabila ada pesanan yang harus dikerjakan secara lembur. Beberapa upaya yang akan dilakukan untuk meningkatkan produksi adalah dengan melakukan usaha diversifikasi produk dalam bentuk hand made berbahan baku batik yang kesemuanyan bisa dikategorikan sebagai souvenir. Metode yang digunakan dalam pencapaian tujuan tersebut adalah dengan melalui pendekatan dan usaha komprehensip pada metode produksi dan penyusunan perencanaan bisnis. Metode pendampingan terhadap produksi diversifikasi produk dalam bentuk hand made berbahan baku batik melalui konsep tertulis dari berbagai referensi sehingga dapat meningkatkan kreativitas pembatik Bunulrejo Kota Malang

PERANAN RELATIONAL BENEFITS DAN PERCEIVED VALUE DALAM MENINGKATKAN TRUST DAN LOYALITAS PELANGGAN KLINIK KECANTIKAN Dexi Triadinda; Astrid Puspaningrum; Ananda Sabil Hussein
Jurnal Bisnis dan Manajemen Vol 5, No 1 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 1 Tahun 2018
Publisher : University of Merdeka Malang

This study analyzed the influence of relational benefits and perceived value in increasing customer trust and loyalty. This study used the data of 130 questionnaires with purposive sampling as the sampling method performed on Miracle Aesthetic beauty clinic in Malang. The population was all customers of Miracle Clinic who were currently in Miracle Clinic. The data analysis instrument was Structural Equation Modeling (SEM) on program SmartPLS version 2.0. The analysis result showed that relational benefits had the highest influence on trust and loyalty. Perceived value influenced the increase of customer trust and loyalty. In this study, trust also increased customer loyalty and increase the influence of relational benefits on loyalty and perceived value on loyalty partially. Loyal customer contributed to Miracle by performing indirect marketing through word of mouth. Then, customers made Miracle Clinic in Malang their main preference in beauty service. The managerial implication suggested by this study is emphasizing on the implementation of relational benefits and increasing perceived value of old and new customers so that the customers trust the company more and be loyal. DOI : https://doi.org/10.26905/jbm.v5i1.2317

Ethical Leadership insight factor: Does it matters Ethical Climate and Organizational Commitments to step behavior towards maximum goals? Putri Sintyaningsih; Astrid Puspaningrum; Agung Yuniarinto; Jumadi Jumadi; Mochamad Soelton; Tine Yuliantini
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.9723

This study aims to determine the influence of Ethical Leadership on Job Satisfaction, Ethical Climate and Organizational Commitment at Frontliner Passenger Service West Region PT Kereta Commuter Indonesia. Data collection techniques are done by distributing questionnaires using ordinal scales. This research was conducted on 66 respondents by using quantitative descriptive approach and hypothesis testing. The collected data is then analyzed using the technique analysis Structural Equation Modeling (SEM) through SmartPLS (Partial Least Square) software. The results of this study show that Ethical Leadership positively and significantly influence on Ethical Climate, Job Satisfaction and Organizational Commitment at Frontliner Passenger Service West Region PT Kereta Commuter Indonesia.

Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs) Astrid Puspaningrum
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 1 (2020): April - July 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.1847

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.

Pengaruh Kepercayaan Agama, Logo Halal, Pemaparan, dan Alasan Kesehatan terhadap Kesadaran Merek dan Keputusan Pembelian Makanan Halal pada Penduduk Kota Malang Tiara Khoerunnisa; Sunaryo -; Astrid Puspaningrum
Ekonomi Bisnis Tahun 21, No. 1, Mei 2016
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Abstrak: Mayoritas penduduk Indonesia adalah pemeluk agama Islam. Oleh karena itu, pemenuhan kebutuhan makanan halal menjadi potensi besar bagi pasar nasional maupun global. Makanan dan minuman halal juga mencerminkan kualitas, kebersihan, dan kesehatan produk Indonesia yang berpotensi sebagai Pusat Halal Dunia atau World Halal Centre yang sangat strategis bagi Indonesia di pasar Halal internasional. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan agama, logo halal pada produk, pemaparan, dan alasan kesehatan terhadap kesadaran merek dan keputusan pembelian makanan halal. Penelitian ini dilakukan di 5 Kabupaten Malang menggunakan data kuesioner dengan jumlah responden total sebanyak 140 responden. Penelitian ini menggunakan teknik purposive sampling dengan kriteria responden yaitu konsumen makanan Halal, penduduk Kabupaten Malang, dan seorang Muslim. Analisis dilakukan dengan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan secara langsung antara logo Halal terhadap kesadaran merek, pemaparan terhadap kesadaran merek, alasan kesehatan terhadap kesadaran merek, kesadaran merek terhadap keputusan pembelian, kepercayaan agama terhadap keputusan pembelian, serta alasan kesehatan terhadap keputusan pembelian. Selain itu, ada pengaruh yang signifikan secara tidak langsung yakni pemaparan terhadap keputusan pembelian melalui kesadaran merek dan alasan kesehatan terhadap keputusan pembelian melalui kesadaran merek.Kata kunci: Agama, logo Halal, kesehatan, kesadaran merek, keputusan pembelianAbstract: The majority of the Indonesian is Moslem. Therefore, Halal food becomes great potential for national and global markets. Halal foods and drinks are means the good quality, hygiene, and health products of Indonesia to be World Halal Centre. It would be great for Indonesia in the international Halal market. This study aims to determine the influence of religion, the halal logo on the product, explanation for consumer, and health reasons on brand awareness and purchasing decisions of food. This study was conducted in 5 district in Malang using questionnaire to 140 respondents. This study was using purposive sampling technique with certain criteria for respondents, such as Halal food consumer, residents in Malang, and Moslem. The analysis was using Partial Least Square (PLS) with SmartPLS 2.0. The results indicate that there are a significant influence among Halal logo, explanation, health reasons, to brand awarness. Moreover, there are also significant influence among the brand awareness, religion and health reasons to purchasing decisions. In addition, there is significant influence indirectly between the exposure on purchase decisions through brand awareness and health reasons on purchasing decisions through brand awareness. Keywords: religion, Halal logo, health, brand awareness, purchasing decisions

PENGARUH KESELAMATAN, KESAHATAN KERJA TERHADAP LINGKUNGAN KERJA DAN KINERJA KARYAWAN Anggriani Husain; Margono Setiawan; Astrid Puspaningrum
Jurnal Aplikasi Manajemen Vol 20, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Objective of this study is to analyze the relationship between workplace safety, workplace health, working environment, and employee performance in the construction of mass rapid transit in jakarta by PT Hutama Karya (Persero). The Populasi of this quantitative study is 170 permanent employees who have been working for at lest one year in the company. In order to obtain dta from respondens who have certain information and have the characteristics expected by the researcher, purposive sampling was used (sugiyono, 2014). The data of this study was obtained from 170 respondents and was analyzed in PLS 3.0. the results of the analysis show that workplace safety and workplace health do not significantly influence employee performance. Therefore, this study asserts that working environment partially mediates the influence of workplace safety on employee performance and workplace health on employee performance. For future research, it is possible to further refine the research results by expanding and multiplying other variables and indicators that were not examined in this study. And can increase the number of respondents in the survey so that it can be generalized in a wider scope of research.

PELATIHAN KEWIRAUSAHAAN PADA UMKM SEKTOR KERAJINAN PEMBUATAN TAS “TRIOS GALLERY” DI DESA DILEM KECAMATAN KEPANJEN, KABUPATEN MALANG Astrid Puspaningrum
JA (Jurnal Abdiku) : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2022): Jurnal Abdiku
Publisher : Penerbit LPPM- STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/ja.v5i2.837

Tujuan Program Kemitraan Masyarakat dilakukan sebagai sebagai upaya meningkatkan Branding usaha tas yang TRIO yang selama ini belum dilakukan secara nasional, namun hanya bersifat konvensional. Peningkatan media promosi bagi produk yang dihasilkan dengan memanfaatkan jejaring bisnis yang dibangun yang sebelumnya masih melalui gerai-gerai. Metode pelaksanaan dalam pengabdian yaitu dengan melakukan observasi lapangan, wawancara dan mengkaji permasalahan produksi dan permasalahan pemasaran yang dialami mitra.Pendampingan dilakukan kepada mitra dalam melaksanakan program pengabdian sebagai upaya meningkatkan melakukan branding yang selama pandemic covid mengalami penurunan, atas produk yang dihasilkan Media promosi juga harus dilakukan dengan memanfaatkan jaringan bisnis yang dibangun dengan memperluas pemasaran dan terjangkau.

Co-Authors Achmad Noerkhaerin Putra Adha, Abdul Fuad Amirul Agung Yuniarinto Ali Djamhuri Amanda, Fistarika Della Ananda Sabil Hussein Anggriani Husain Ardisa, Chintata Arifin, Ikhsan Fathurrahman Ariq, Muhammad Armanu, Armanu Cahyono, Luthfi Basith Eko Cholisati, Nurifatul Denata, Fian Azis Desi Tri Kurniawati Devia, Aldeline Nolita Dexi Triadinda Djumilah Hadiwidjojo Doni Alief Nurmansyah, Doni Alief Dwiyanti, Irma Fakhrunnisa, Elmawalida Fatchur Rohman Hersindu, Aloysius Ardeyno Wilsananda Ikhtiara Kaideni Isharina Jumadi Jumadi Kardina Yudha Parwati Kusuma, Gede Yogananta Surya Maesaroh, Eka Siti Margono Setiawan Meinarti Puspaningtyas Mintarti Rahayu Moch. Junaidi A. Mochamad Soelton Muhamad Zaki Iftikar Muharram, Rizky Akbar Pratama, Muhammad Rizky Andhika Putri Sintyaningsih Rahmawati, Cintami Indah Siti Aisjah Sri Palupi Prabandari Suherman, Aisa Azzahra Sunaryo - Syah, Fito Firman Syaharani, Amella Prasiwi Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunnisa Tine Yuliantini Umiriyana, Umiriyana Wardana, Reza Yudha Yudiarti, Rr. Fradiani Eka

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