International Journal of Supply Chain Management
Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)

The Influence of Service Quality and Brand Reputation on Customer Satisfaction in Zakat Institution

Sany Sanuri Mohd Mokhtar (Universiti Utara Malaysia)
Salniza Md Salleh (Unknown)
Hasnizam Shaari (Unknown)
Siti Noratisah Mohd Nafi (Unknown)



Article Info

Publish Date
27 Apr 2020

Abstract

Zakat services are one of the vital things that being emphasized in Islam, however, there is often a dispute between givers and zakat recipients over the quality of their services in handling the zakat. The problem is more critical when it involved the quality of services provided by the institution that has been appointed by the government in delivering the zakat. Amongst the components that have been stressed by the customers are the service quality and reputations of the zakat Institution. This study aimed to explore the effects of service quality and reputation towards the customers’ satisfaction at one of the Zakat Institutions in one of the state in Malaysia. Respondents for this study were residences who reside in the state and used the Institution services. There were 280 questionnaires have been distributed to the respondents. The study found that reliability, assurance and brand reputation does have significant relationship towards the customers’ satisfaction.

Copyrights © 2020






Journal Info

Abbrev

IJSCM

Publisher

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...