International Journal of Supply Chain Management
Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)

Value Creation in the Fast Fashion Supply Chain: Evidence from Brazilian Retailers

Domingos Valladares (Unknown)
Felipe Felhberg Hermann (Unknown)
Attila Elod Blezs Junior (Unknown)
Miguel Afonso Sellitto (Unknown)

Article Info

Publish Date
22 Aug 2019

Abstract

The purpose of this article is to analyze the process of value creation in Fast Fashion Supply Chains. The research method is the multiple case study. The research object is a sample of Brazilian companies formed by three anchor tenants and one consultancy with wide actuation in the local market. The analysis model includes competitive elements such as strategy, product development, logistics, and technology. The main contribution and novelty of the article are the business model employed by the three anchor tenants and the competitive objectives pursued by the FFSC. The most important competitive objective is the collaboration to capturing trends and quickly develop, produce, and deliver products to customers in physical stores or online.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...