JABE (Journal of Applied Business and Economic)
Vol 6, No 3 (2020): JABE (Journal of Applied Business and Economics)

PENINGKATAN KUALITAS LAYANAN PERGURUAN TINGGI SWASTA SERTA DAMPAKNYA TERHADAP KEPUASAN MAHASISWA

AGUSTIN HARI PRASTYOWATI (Sekolah Tinggi Ilmu Ekonomi Mandala)
Saiful Amin (Sekolah Tinggi Ilmu Ekonomi Mandala)



Article Info

Publish Date
06 May 2020

Abstract

This study aims to determine the quality of private education services and their impact on student satisfaction in Jember Regency. The research location is at the private collegesin Jember Regency. This research is a quantitative study using data collection techniques through questionnaires. The sampling technique uses Double Sampling, namely purposive sampling, and simple random sampling, with a total sample of 140 respondents obtained from the calculation of 6 variables with a total indicator of 22 multiplied by 6. The analytical method used is Multiple Linear Regression Analysis with Latent Variables so that it can be seen the level of student satisfaction with the services of the private colleges in Jember Regency. The results showed that the variable of empathy had an effect on student satisfaction at the private tertiary institution in Jember Regency. While the other four variables namely physical evidence, reliability, responsiveness, and guarantee had no effect on student satisfaction at the private colleges in Jember Regency.

Copyrights © 2020






Journal Info

Abbrev

JABE

Publisher

Subject

Description

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic ...