ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK

Diana Triwardhani (UPN Veteran Jakarta)
Fitri Yetti (Universitas Pembangunan Nasional Veteran Jakarta)
Alfida Alfida (Universitas Pembangunan Nasional Veteran Jakarta)

Ekonomi dan Bisnis
Vol 1, No 2 (2014): Ekonomi dan Bisnis

This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat.