REPRESENTASI PEREMPUAN PADA POSTER TEASER ALBUM K-POP BLACKPINK DAN TWICE

Yongkie Angkawijaya (Visual Communication Design Department, School of Design, Bina Nusantara University)
Yudhistya Ayu Kusumawati (Visual Communication Design Department, School of Design, Bina Nusantara University)

Translitera : Jurnal Kajian Komunikasi dan Studi Media
Vol 9 No 1 (2020): Maret 2020

K-Pop has become a global phenomenon. People call it Hallyu, the Korean wave which has become a major driver of global culture. It has been seen on various aspects such as drama, fashion style, makeup or skincare, and music performance. There are many Korean groups now and K-Pop agencies such as YG, JYP and SM Entertainment. BLACKPINK is one of the most famous South Korea girl groups formed by YG Entertainment. TWICE is girl group formed by JYP Entertainment. Both BLACKPINK and TWICE portrays powerful and strong concept represented in their poster album. This paper explored visual concept in BLACKPINK and TWICE poster album. Roland Barthes Semiotics analysis was conducted with qualitative approach to identify sign and symbol in order to find out the woman representation of BLACKPINK and TWICE poster album. In conclusion, it was found that BLACKPINK and TWICE poster album implemented girl power and duality concept of black and pink while TWICE implemented youth concept which has cheerful and energetic character.