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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media
Yongkie Angkawijaya
Visual Communication Design Department, School of Design, Bina Nusantara University
Social Sciences

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REPRESENTASI PEREMPUAN PADA POSTER TEASER ALBUM K-POP BLACKPINK DAN TWICE Yongkie Angkawijaya; Yudhistya Ayu Kusumawati
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.99 KB) | DOI: 10.35457/translitera.v9i1.901

Abstract

K-Pop has become a global phenomenon. People call it Hallyu, the Korean wave which has become a major driver of global culture. It has been seen on various aspects such as drama, fashion style, makeup or skincare, and music performance. There are many Korean groups now and K-Pop agencies such as YG, JYP and SM Entertainment. BLACKPINK is one of the most famous South Korea girl groups formed by YG Entertainment. TWICE is girl group formed by JYP Entertainment. Both BLACKPINK and TWICE portrays powerful and strong concept represented in their poster album. This paper explored visual concept in BLACKPINK and TWICE poster album. Roland Barthes Semiotics analysis was conducted with qualitative approach to identify sign and symbol in order to find out the woman representation of BLACKPINK and TWICE poster album. In conclusion, it was found that BLACKPINK and TWICE poster album implemented girl power and duality concept of black and pink while TWICE implemented youth concept which has cheerful and energetic character.
Co-Authors Yudhistya Ayu Kusumawati