MIX : Jurnal Ilmiah Manajemen
Vol 3, No 3 (2013): MIX: Jurnal Ilmiah Manajemen

PENGARUH KUALITAS PRODUK TABUNGAN DAN KUALITAS LAYANAN TERHADAP MINAT MENABUNG KEMBALI DI CIMB NIAGA (STUDI KASUS PT BANK CIMB NIAGA TBK BINTARO)

Dedy Trisnadi (Unknown)

Article Info

Publish Date
06 May 2015

Abstract

Abstract: The purpose of this research was to determine the effect of product quality and service quality savings on interest savings back partially and simultaneously. The population in this study is that customers save at CIMB Niaga branch Bintaro, while the sample is 100 respondents. The sampling technique was purposive sampling. Type of data used is primary data correlation and multiple regression analysis.The results showed that the quality of the product has a positive effect on savings interest savingsback. Dominant factor affecting the interest saving back customers is the quality of the product.Keywords: Savings Product Quality, Service Quality, Savings Interest.  

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Journal Info
MIX : Jurnal Ilmiah Manajemen
Website

Abbrev

Jurnal_Mix

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and ...