MIX : Jurnal Ilmiah Manajemen
Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENYEWA DALAM UPAYA MENINGKATKAN LOYALITAS PENYEWA (Studi kasus: PT. GRAND INDONESIA)

Shelfy Indah R (PT. Pacific Place Email:)

Article Info

Publish Date
06 May 2015

Abstract

Abstract: The research aims are to analyze influance of Serve Quality toward to Costumer Satisfaction in effort to increase Customer Loyalty. Data was collected through questioner and it was implemented to PT Grand Indonesia Shopping Mall 100 stores at PT Grand Indonesia Shopping Mall. This research sampling technique used explanatory research method and used validity test by product moment and alfa cronbach reliability test. This research also used Path Analysis to verify and to prove research analysis. Analysis result demonstrate that Service Quality has positive significant toward to Customer Satisfaction and increase Customer Loyalty PT Grand Indonesia Shopping Mall.Keywords: Service Quality, Customer Satisfactions, Customer Loyalty  

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Journal Info
MIX : Jurnal Ilmiah Manajemen
Website

Abbrev

Jurnal_Mix

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and ...