MIX : Jurnal Ilmiah Manajemen
Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen

PENGARUH KUALITAS PRODUK, KETERSEDIAAN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK LULUR MANDI SUMBER AYU DI JAKARTA

Charles Victor B. Saragih (Unknown)

Article Info

Publish Date
06 May 2015

Abstract

Abstract: This study aims to analyze the effect of product quality, product availabilityand lifestyle on purchase decision. Sumber Ayu Body Scrub was taken as a case study.This research is descriptive quantitative in nature. Both primary and secondary datawere employed. Secondary data were taken from various sources such as journals andbooks. Primary data were taken using questionnaire. A total sample of 100 wereobtained. The result shows that purchase decision was influenced by product quality,product availability and life style. The identical result found by previous researchers.Life style was found dominant variabel toward purchase decision.Keywords: Product Quality, Stock Availability, Life Style, Purchase Decision

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Journal Info
MIX : Jurnal Ilmiah Manajemen
Website

Abbrev

Jurnal_Mix

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and ...