Source: Jurnal Ilmu Komunikasi
Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

Katrina Katrin (Universitas Kristen Satya Wacana)
Zon Vanel (Universitas Kristen Satya Wacana)

Article Info

Publish Date
28 Apr 2020

Abstract

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

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Journal Info
Source: Jurnal Ilmu Komunikasi
Website

Abbrev

jsource

Publisher

Universitas Teuku Umar

Subject

Languange, Linguistic, Communication & Media

Description

SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public ...