Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

4.718

P-Index

This Author published in this journals

All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) YUME : Journal of Management Prologia JURNAL PUSTAKA KOMUNIKASI Source: Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Enrichment : Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Studi Ilmu Politik Innovative: Journal Of Social Science Research Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi VISA: Journal of Vision and Ideas Jurnal Indonesia : Manajemen Informatika dan Komunikasi

Zon Vanel

Universitas Kristen Satya Wacana

Author-ID : 3399780

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN Katrina Katrin; Zon Vanel
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1753

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher.

THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT Silvia Widya Kusumaningtyas; Zon Vanel
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.

Analysis Promotion Mix Strategies of Andjani Indonesia Semarang to Increase Sales in The Pandemic Riandy Pratama Ambarita; Zon Vanel
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Implementing Large-Scale Social Restrictions (PSBB) due to COVID-19 has significantly impacted sales turnover in various business sectors in Indonesia. In contrast to Andjani Indonesia Semarang, which increased sales during the pandemic by emphasizing the implementation of the promotion mix on social media. It is descriptive qualitative research. Data collection techniques carried out in this study used interviews, observation, and literature studies. This study describes the promotion mix implemented by Andjani Indonesia Semarang to increase sales during the pandemic. This study indicates that the promotion mix carried out by Andjani Indonesia Semarang, namely advertising, sales promotion, public relations, personal selling, and direct marketing, succeeded in increasing sales during the pandemic.

Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government): (Case study “Solo Destination” Application of Solo City Government) Lina Sinatra Wijaya; Zon Vanel; George Nicholas Huwae; Budhi Kristanto
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.

INTEGRATED MARKETING COMMUNICATION NARUNA KERAMIK DALAM MEMBANGUN BRAND AWARENESS PADA MASA PANDEMI Yvonne Eka Soetristiyono; Zon Vanel
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2055

The challenges faced in the business are getting heavier. Besides the competition, the pandemic caused a heavy blow for Micro Small Medium-Sized Enterprises, resulting in a decrease in business. But, the difference occurs in Naruna Keramik which has grown fast during the pandemic. Therefore this research aims to know and describe the integrated communication strategy of Naruna Keramik to build brand awareness during the pandemic situation. This research is analyzed using five marketing mixes: advertising, sales promotion, personal selling, direct marketing, and public relations. The research uses qualitative methods and descriptive research types. The data in this research are collected using mixed methods including interviews, documentation, observation, and survey. The result is that Naruna Keramik has all of the marketing mixes including advertising, sales promotion, personal selling, direct marketing, and public relations. The use of online media has proven to be effective in optimizing the integrated communication strategy, proven from the most effective marketing mixes in building brand awareness are online advertising and public relations in the social media aspect. The brand awareness of Naruna Keramik is on the brand recall level, where people can memorize and mention the Naruna brand after the top of mind brand.

Integrated Marketing Communications Lignum Coffee Dalam Upaya Meningkatkan Penjualan Filia Aurel Pitaloka; Zon Vanel
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2636

The presence of the COVID-19 pandemic has created negative impact in all existing business lines. The micro small and medium enterprises sector has been the sector that has been hit the hardest by the pandemic. This has an impact on the income of small bussinessess which shrink so that they cannot afford operational costs and bankrupt. In line with current conditions, Lignum Coffee has also experienced a decline in sales turnover amid the pandemic. Based on this background, this study aims to find out and describe how Lignum Coffee’s integrated marketing communication strategy is in an effort to increase sales. This research uses eight marketing communication with mix models, namely advertising, sales promotion, events and experiences, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. This research was conducted through a qualitative method with a descriptive research type. Data Collection techniques were carried out by observation, guided interviews, and documentation. The result show that Lignum Coffee can implement six marketing communication mixes: advertising, sales promotion, event and experiences, public relations, direct marketing, and word of mouth. The most effective use of advertising is through social media, sales promotion, public relations, and word of mouth to increase sales turnover.

Strategi Komunikasi Pemasaran TATV Untuk Meningkatkan Jumlah Pengiklan Mikael Kevin Hodie Christian; Zon Vanel
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2667

The television industry places itself in business competition to obtain commercial benefits for the company’s sustainability. The reduced number of television viewers has an impact on declining advertising revenue. To meet sales targets, companies must carry out various appropriate strategies to attract advertisers to buy the company’s products, namely through advertising. TATV has implemented various strategies but has not been able to increase significantly. This study aims to find out and describe how the marketing communication strategy is carried out by TATV to increase the number of advertisers. This research uses descriptive qualitative research with the case study method. Data collection techniques used are interviews, observation, and documentation. The results of this study indicate that the five marketing mixes, such as advertising, sales promotion, public relations, personal selling, and direct marketing, ara important to increase TATV sales. Of the 5 most frequently used marketing activities, personal selling is face to face selling or face to face with clients and online via WhatsApp and email. This is because it makes it easier for clients to be able to provide immediate feedback and frequent dealing or buying occurs.

Strategi Promosi Dinas Pariwisata Kabupaten Semarang untuk Meningkatkan Wisatawan Candi Gedong Songo Marcelus Bima Setiawan; Zon Vanel
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2669

Indonesia is a country that has great tourism potential. The emergence of the covid-19 pandemic has had a negative impact on the potential of Indonesian tourism. The pandemic has made the tourism sector in various regions slumped, one of which is in Semarang Regency, Central Java Province. Gedong Songo Temple is a leading tourist attraction in Semarang Regency experiencing a decrease in tourist visits due to the pandemic. So tourist visits have not increased significantly. Based on these problems, it is interesting to examine how the promotion strategy of the Semarang Regency Tourism Office increases tourist visits at Gedong Songo Temple.. This research uses the case study research method. This research is included in the type of qualitative descriptive research. The data collection techniques used are interviews, observations, and documentation. The results showed that the Semarang Regency Tourism Office carried out five promotional mix strategies, namely advertising, personal sales, sales promotion, public relations, and direct sales to increase tourist visits at Gedong Songo Temple. In general, the promotion strategy of the Semarang Regency Tourism Office is good enough to help increase tourist visits at Gedong Songo Temple.

Strategi Integrated Marketing Communication Diskominfo Dalam Membangun Citra Kota Salatiga Asti Ferani Linata; Zon Vanel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.7237

Perkembangan dalam sebuah kota merupakan bentuk dari adanya era globalisasi, sehingga citra kota dibutuhkan untuk pengembangan yang semakin baik. Salah satu elemen penting dalam membangun citra kota adalah membangun pelayanan informasi publik. Karena itu, dengan keberhasilan membangun citra kota maka suatu kota tersebut akan mendapatkan kepercayaan publik dan stakeholder. Hal ini pula yang dilakukan Diskominfo Kota Salatiga melalui kegiatan komunikasi pemasaran terpadu atau disebut IMC. Penelitian ini memiliki tujuan untuk mengetahui bagaimana strategi IMC yang dilakukan oleh Diskominfo Kota Salatiga dalam membangun citra kota. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi, studi kepustakaan, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa kelima elemen IMC seperti advertising, sales promotion, public relations, personal selling, dan direct marketing, penting dilakukan untuk mempertahankan citra kota Salatiga. Dari 5 kegiatan IMC yang paling sering digunakan adalah direct marketing melalui website, media sosial, dan flyer. Hal ini karena memberikan kemudahan masyarakat dalam mengakses informasi yang didukung kemajuan internet. Saran yang diberikan, sebaiknya Diskominfo Kota Salatiga meningkatkan kreatifitas dalam membuat fyler maupun konten dengan konsep tema disesuaikan trend yang terjadi saat ini agar masyarakat tertarik melihat informasi tersebut.

Strategi Integrated Marketing Communication TVRI Maluku Dalam Membangun Citra Frenda G.M Tomasila; Zon Vanel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.8620

Membangun citra ternyata bukanlah perkara yang muda mengingat televisi merupakan bagian yang tidak dapat dipisahkan dari kehidupan manusia. Dalam realitas dan perkembangan zaman akhir-akhir ini pertelevisian khususnya TVRI Maluku kurang mendapatkan tempat di hati para pemirsa Kota Ambon, entah itu karena masalah acara yang di sajikan oleh pihak manajemen TVRI Maluku yang kurang menarik bahkan TVRI Maluku juga sering dijadikan sebagai kendaraan politik orde baru dan model sentralisasi yang banyak memuat berita politik orde baru, maka dari itu dibutuhkan strategi komunikasi pemasaran yang akan menjadi fokus dalam penelitian ini. Tujuan penelitian ini Untuk mengetahui dan mendeskripsikan strategi Integrated Marketing Communication TVRI Maluku dalam membangun Citra. Jenis penelitian ini adalah deskriptif kualitatif, dengan melakukan observasi, wawancara yang mendalam, dokumentasi, dan survey terhadap masyarakat dan mitra yang bekerja sama. Hasil dari penelitian ini menunjukan bahwa dari beberapa bauran komunikasi yang telah dilakukan strategi advertising merupakan strategi yang paling berdampak pada citra TVRI Maluku, lewat penayangan iklan maupun kerja sama dengan mitra. Namun, terdapat beberapa kekurangan dari strategi tersebut yaitu kurangnya periklanan on the spot seperti pemasangan spanduk dan pamflet, maka perlu adanya penyusunan perencanaan periklanan on the spot.

Co-Authors Angelina Loren Vitadila Asti Ferani Linata Budhi Kristanto Dewi, Gracelia Audriana Dewi, Luh Putu Angelina Purnama Fadhilah, Saskia Nurul Filia Aurel Pitaloka Fredy, Tiffany Frenda G.M Tomasila George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Jessira Musafa Katrina Katrin Kuncoro, Wijaya Ibnu Lina Sinatra Wijaya Luturmas, Natan Maharani, Diva Danita Maharani, Vania Zana Marcelus Bima Setiawan Mikael Kevin Hodie Christian Milke, Milke Purwoko, Agus Riandy Pratama Ambarita Rumagit, Gabriela Pingkan Santosa, Marcelino Sanusi, Marchelino Silvia Widya Kusumaningtyas Wardani, Maharani Pamudya Yemima Ika Puspitania Yvonne Eka Soetristiyono

Title

Found 32 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 32 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 32 Documents
Search