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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) YUME : Journal of Management Prologia MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Source: Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Enrichment : Journal of Management Jurnal Ilmiah Wahana Pendidikan juremi: jurnal riset ekonomi Journal Media Public Relations Jurnal Studi Ilmu Politik Innovative: Journal Of Social Science Research Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi VISA: Journal of Vision and Ideas Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Zon Vanel
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN Katrina Katrin; Zon Vanel
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1753

Abstract

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 
THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT Silvia Widya Kusumaningtyas; Zon Vanel
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.684 KB) | DOI: 10.33021/exp.v2i2.610

Abstract

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was  and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga  Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.    
Analysis Promotion Mix Strategies of Andjani Indonesia Semarang to Increase Sales in The Pandemic Riandy Pratama Ambarita; Zon Vanel
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.064 KB) | DOI: 10.35335/enrichment.v12i2.499

Abstract

Implementing Large-Scale Social Restrictions (PSBB) due to COVID-19 has significantly impacted sales turnover in various business sectors in Indonesia. In contrast to Andjani Indonesia Semarang, which increased sales during the pandemic by emphasizing the implementation of the promotion mix on social media. It is descriptive qualitative research. Data collection techniques carried out in this study used interviews, observation, and literature studies. This study describes the promotion mix implemented by Andjani Indonesia Semarang to increase sales during the pandemic. This study indicates that the promotion mix carried out by Andjani Indonesia Semarang, namely advertising, sales promotion, public relations, personal selling, and direct marketing, succeeded in increasing sales during the pandemic.
Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government): (Case study “Solo Destination” Application of Solo City Government) Lina Sinatra Wijaya; Zon Vanel; George Nicholas Huwae; Budhi Kristanto
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.277 KB) | DOI: 10.9744/ijbs.3.1.54-63

Abstract

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.
INTEGRATED MARKETING COMMUNICATION NARUNA KERAMIK DALAM MEMBANGUN BRAND AWARENESS PADA MASA PANDEMI Yvonne Eka Soetristiyono; Zon Vanel
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2055

Abstract

The challenges faced in the business are getting heavier. Besides the competition, the pandemic caused a heavy blow for Micro Small Medium-Sized Enterprises, resulting in a decrease in business. But, the difference occurs in Naruna Keramik which has grown fast during the pandemic. Therefore this research aims to know and describe the integrated communication strategy of Naruna Keramik to build brand awareness during the pandemic situation. This research is analyzed using five marketing mixes: advertising, sales promotion, personal selling, direct marketing, and public relations. The research uses qualitative methods and descriptive research types. The data in this research are collected using mixed methods including interviews, documentation, observation, and survey. The result is that Naruna Keramik has all of the marketing mixes including advertising, sales promotion, personal selling, direct marketing, and public relations. The use of online media has proven to be effective in optimizing the integrated communication strategy, proven from the most effective marketing mixes in building brand awareness are online advertising and public relations in the social media aspect. The brand awareness of Naruna Keramik is on the brand recall level, where people can memorize and mention the Naruna brand after the top of mind brand.
Strategi Integrated Marketing Communication Diskominfo Dalam Membangun Citra Kota Salatiga Asti Ferani Linata; Zon Vanel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.7237

Abstract

Perkembangan dalam sebuah kota merupakan bentuk dari adanya era globalisasi, sehingga citra kota dibutuhkan untuk pengembangan yang semakin baik. Salah satu elemen penting dalam membangun citra kota adalah membangun pelayanan informasi publik. Karena itu, dengan keberhasilan membangun citra kota maka suatu kota tersebut akan mendapatkan kepercayaan publik dan stakeholder. Hal ini pula yang dilakukan Diskominfo Kota Salatiga melalui kegiatan komunikasi pemasaran terpadu atau disebut IMC. Penelitian ini memiliki tujuan untuk mengetahui bagaimana strategi IMC yang dilakukan oleh Diskominfo Kota Salatiga dalam membangun citra kota. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi, studi kepustakaan, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa kelima elemen IMC seperti advertising, sales promotion, public relations, personal selling, dan direct marketing, penting dilakukan untuk mempertahankan citra kota Salatiga. Dari 5 kegiatan IMC yang paling sering digunakan adalah direct marketing melalui website, media sosial, dan flyer. Hal ini karena memberikan kemudahan masyarakat dalam mengakses informasi yang didukung kemajuan internet. Saran yang diberikan, sebaiknya Diskominfo Kota Salatiga meningkatkan kreatifitas dalam membuat fyler maupun konten dengan konsep tema disesuaikan trend yang terjadi saat ini agar masyarakat tertarik melihat informasi tersebut.
Strategi Integrated Marketing Communication TVRI Maluku Dalam Membangun Citra Frenda G.M Tomasila; Zon Vanel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.8620

Abstract

Membangun citra ternyata bukanlah perkara yang muda mengingat televisi merupakan bagian yang tidak dapat dipisahkan dari kehidupan manusia. Dalam realitas dan perkembangan zaman akhir-akhir ini pertelevisian khususnya TVRI Maluku kurang mendapatkan tempat di hati para pemirsa Kota Ambon, entah itu karena masalah acara yang di sajikan oleh pihak manajemen TVRI Maluku yang kurang menarik bahkan TVRI Maluku juga sering dijadikan sebagai kendaraan politik orde baru dan model sentralisasi yang banyak memuat berita politik orde baru, maka dari itu dibutuhkan strategi komunikasi pemasaran yang akan menjadi fokus dalam penelitian ini. Tujuan penelitian ini Untuk mengetahui dan mendeskripsikan strategi Integrated Marketing Communication TVRI Maluku dalam membangun Citra. Jenis penelitian ini adalah deskriptif kualitatif, dengan melakukan observasi, wawancara yang mendalam, dokumentasi, dan survey terhadap masyarakat dan mitra yang bekerja sama. Hasil dari penelitian ini menunjukan bahwa dari beberapa bauran komunikasi yang telah dilakukan strategi advertising merupakan strategi yang paling berdampak pada citra TVRI Maluku, lewat penayangan iklan maupun kerja sama dengan mitra. Namun, terdapat beberapa kekurangan dari strategi tersebut yaitu kurangnya periklanan on the spot seperti pemasangan spanduk dan pamflet, maka perlu adanya penyusunan perencanaan periklanan on the spot.
STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1691

Abstract

The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.
STRATEGI KOMUNIKASI PASAR PAYUNGI DALAM MEMBANGUN IMAGE PASAR KREATIF Yemima Ika Puspitania; Zon Vanel
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1604

Abstract

This research stems from researchers interested in the creative market in the city of Metro Lampung which can inspire many people with social media so that many people come to study and travel. Of course, researchers have a goal in research, namely to find out and describe what marketing communication strategies are carried out by the umbrella market in building an image as a creative market in Metro City. The research method in this study is phenomenological research which is carried out when researchers want to understand a phenomenon from a different point of view, for example from the point of view of certain individuals or groups who experience it. The data obtained in the study to determine the marketing communication strategy of the Payungi market was by using in-depth interviews, documentation and also observations of the location, the initiators of the Umbrella market, the chairman of the Umbrella market and also the seller in the Umbrella market who served as informants and tested the validity of the data. The results of this study prove that the communication strategy carried out by the umbrella market is based on marketing communication theory, namely advertising, public relations, sales promotion, events and experience, and direct sales. The researcher also recommends that marketing should be propagated through other media such as print media, newspapers, radio, billboards, banners to make it easier for the wider community who are still not familiar with social media.
Public Relations Marketing Strategy of SMP Negeri 4 Surakarta in Maintaining Good Communication with Stakeholders Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
Petra International Journal of Business Studies Vol. 7 No. 1 (2024): JUNE 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.1.1-10

Abstract

This study aims to find out the marketing strategy of the SMP Negri 4 Surakarta in maintaining good communication with the stakeholders. This descriptive qualitative research uses interviews and observations to gain the data. This research is also exploratory because it seeks to explore the right multimedia-based public relations strategy for managing information media at SMP Negeri 4 of Surakarta. Field findings show that a lack of human resource literacy in managing school information media causes problems in the less-than-optimal organizational system or management of school information media. Based on the first year of research findings, the Inflorescence Model describes the flow of school information media management. The researchers use purposive sampling to pick individuals who are knowledgeable about SMP Negeri 4 Surakarta's marketing strategy, digital media management, and public relations. School administrators, instructors, public relations officers, and other relevant stakeholders may be included. Researchers transcribed interviews, organized observation notes, and documented data before identifying reoccurring themes and patterns in the data. Researchers will code the data by methodically identifying and categorizing information relevant to the research aims. Researchers will examine the data after it has been coded, looking for relationships, connections, and insights. To assure the legitimacy and integrity of the outcomes, researchers may compare findings from different participants and data sources. The analysis's findings will be reported in a research paper or report arranged around main themes, findings, and conclusions. The result of this study is that the marketing public relations strategies in maintaining good communication with its stakeholders are preparing modules for teachers, school managers, and readers to build, develop, and promote the management of structured digital-based school media and fostering literacy rates in schools. Another strategy step is to implement an evaluation system from the information media to identify existing deficiencies and make improvements in the future. Push, Pull, and Pass strategy approaches and digital marketing tools are also used to implement the strategy and maintain good stakeholder communication.
Co-Authors Anastasya Christabella Laowo Asti Ferani Linata Budhi Kristanto Christian, Mikael Kevin Hodie Dewi, Gracelia Audriana Dewi, Luh Putu Angelina Purnama Dina Rosa Juni Wulandari Fadhilah, Saskia Nurul Fredy, Tiffany Frenda G.M Tomasila George Nicholas Huwae Gracelia Audriana Dewi Katrina Katrin Kuncoro, Wijaya Ibnu Lina Sinatra Wijaya Luturmas, Natan Maharani, Diva Danita Maharani, Vania Zana Milke, Milke Musafa, Jessira Pitaloka, Filia Aurel Purwoko, Agus Riandy Pratama Ambarita Rumagit, Gabriela Pingkan Santosa, Marcelino Sanusi, Marchelino Sentosa, Iwan Setiawan, Marcelus Bima Silalahi, Gabriella Wahyu Natasha Silvia Widya Kusumaningtyas Vitadila, Angelina Loren Wardani, Maharani Pamudya Yemima Ika Puspitania Yvonne Eka Soetristiyono