Jurnal Manajemen Bisnis dan Kewirausahaan
Vol 4, No 2 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan

Strategi Marketing dalam Usaha Meningkatkan Volume Transaksi Pelanggan dengan Menggunakan Mobile Fintech Application OVO

Lusiana Dianingsih (Unknown)

Article Info

Publish Date
14 Mar 2020

Abstract

This research aims to analyze the impact of product, price/cashback, promotion, and place to increase transaction volume. This research is quantitative by distributing questioner to 100 respondents who are using OVO application. Multiple linier regression is using by using t-test and f-test. The result of this research show that product, price/cashback, promotion, and place have a significant effect to purchase decision, with probability <0,05. Variable that have the greatest influence (dominant) of purchase intention is product.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jmbk

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal ...