Jurnal Inovasi Ekonomi
Vol 5, No 01 (2020)

TOURIST PERCEPTION OF THE INTENTION TO VISIT GREEN OPEN SPACE

Lestari, Novi Puji (Unknown)
Pratika, Yeyen (Unknown)



Article Info

Publish Date
18 Mar 2020

Abstract

Tourism is one of the industries that is growing very rapidly in global market. This condition is due to the changes in consumer behavior that makes traveling as a lifestyle and necessity. Green Open Space is one of the tourist destinations that can be used as an attraction as well as an important aspect in the concept of Sustainable Development Goals (SDGs). As one of the tourist destination cities in Indonesia, Batu City has the potential to develop green open space as an alternative tourism destination. The existence of social media in the tourism industry also cannot be ignored given the perceptions that encourage the intention to visit certain tourist destinations. Thus, this study aims to examine the extent to which social media perceptions can influence tourists' intentions to visit green open tourist destinations in Batu. The data collection method in this study uses a questionnaire distributed online and will be obtained using Structural Equation Modeling (SEM).

Copyrights © 2020






Journal Info

Abbrev

JIKO

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Inovasi Ekonomi (JIKO) has been accredited by the National Journal Accreditation (ARJUNA) Managed by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia, and is currently ranked 4th (Sinta 4). Indexed at Google Scholar and Dimensions. JIKO is an open-access ...