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All Journal Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi Journal Of English Literature, Linguistic, and Education (JELLE) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan

Lestari, Novi Puji

Unknown Affiliation

Author-ID : 1369738

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 11 Documents Claim Missing Document

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PENINGKATAN MUTU PENGELOLAAN TPA ASSAKINAH Lestari, Novi Puji; Prasodjo, Haryo; Pradana, Hafid Adim
Studi Kasus Inovasi Ekonomi Vol 3, No 01 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Daycare purpose of providing services to children aged 0 - 6 years who are forced to leave their parents because of work or other obstacles, in addition to providing services related to the fulfillment of children's rights to grow and develop, get protection and affection, and the right to participate in their social environment. TPA is a service that organizes education and care for children from birth to the age of six (with the priority of children under the age of 4 years). The Community Service program is focused on improving the quality and management of As Sakinah Dau's daycare in order to create a child-friendly and attractive form of child care like most daycare centers. The Child Care Center has been established for a long time but in terms of school profile and other information related to supporting schools is quite less..

KESEIMBANGAN MUATAN INFORMASI DAN KEPUTUSAN PEMBELIAN Rofik, Mochamad; Lestari, Novi Puji
Jurnal Inovasi Ekonomi Vol 4, No 02 (2019)
Publisher : Univesitas Muhammadiyah Malang

Paper ini membagi dua jenis muatan informasi: a) official information; dan b) secondary information. Official information adalah informasi yang diproduksi oleh pemasar dan secondary information adalah informasi yang di produksi oleh selain official information. Diskusi berfokus pada keseimbangan dan simpangan utilitas antara official information dan secondary information. Paper ini mengemukakan tiga proposisi: proposisi 1: nilai simpangan utilitas yang positif menunjukkan konsumen mendapatkan kepuasan lebih dari yang diharapkan; proposisi 2: nilai simpangan utilitas sama dengan 0 menunjukkan konsumen mendapatkan kepuasan sesuai dengan yang diharapkan; proposisi 3: nilai simpangan utilitas yang negatif menunjukkan konsumen mendapatkan kepuasan lebih rendah dari yang diharapkan.

PERTUMBUHAN EKONOMI, UPAH MINIMUM DAN TINGKAT PENGANGGURAN DI KALIMANTAN BARAT Rofik, Mochamad; Lestari, Novi Puji; Septianda, Rizkia
Jurnal Inovasi Ekonomi Vol 3, No 02 (2018)
Publisher : Univesitas Muhammadiyah Malang

Tujuan artikel ini adalah untuk menganalisis karakteristik dan pengaruh pertumbuhan ekonomi dan kenaikan upah minimum terhadap pengangguran di Kalimantan Barat. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif-kuantitatif, yakni menggunakan metode analisis statistik deskriptif dan menggunakan analisis regresi data panel. Selama kurun waktu 2011-2015 pengangguran di Kalimantan Barat menunjukkan tren kenaikan, hal ini bersamaan dengan tren pertumbuhan ekonomi yang terus mengalami perlambatan dan kecenderungan upah minimum yang terus mengalami kenaikan. Mayoritas sektor ekonomi yang masih betumpu pada sektor pertanian dan pertambangan adalah salah satu penyebab minimnya lapangan pekerjaan, selain itu, laju inflasi tahunan yang cukup tinggi juga menyebabkan upah minimum di Kalimantan Barat selalu mengalami kenaikan yang cukup signifikan.

TOURIST PERCEPTION OF THE INTENTION TO VISIT GREEN OPEN SPACE Lestari, Novi Puji; Pratika, Yeyen
Jurnal Inovasi Ekonomi Vol 5, No 01 (2020)
Publisher : Univesitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v0i0.11018

Tourism is one of the industries that is growing very rapidly in global market. This condition is due to the changes in consumer behavior that makes traveling as a lifestyle and necessity. Green Open Space is one of the tourist destinations that can be used as an attraction as well as an important aspect in the concept of Sustainable Development Goals (SDGs). As one of the tourist destination cities in Indonesia, Batu City has the potential to develop green open space as an alternative tourism destination. The existence of social media in the tourism industry also cannot be ignored given the perceptions that encourage the intention to visit certain tourist destinations. Thus, this study aims to examine the extent to which social media perceptions can influence tourists' intentions to visit green open tourist destinations in Batu. The data collection method in this study uses a questionnaire distributed online and will be obtained using Structural Equation Modeling (SEM).

BRANDING DAN PACKAGING PRODUK JAMU INSTAN SEBAGAI PENGUAT EKONOMI KELUARGA KELOMPOK MATAHARI DUSUN NGANDAT- BATU Lestari, Novi Puji; Arifiani, Ratya Shafira; Rumijati, Aniek
Studi Kasus Inovasi Ekonomi Vol. 8 No. 01 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i01.32895

Rempah-rempah di Indonesia cukup melimpah dan banyak sekali pemanfaatan yang dilakukan oleh masyarakat Indonesia khususnya sebagai bentuk olahan herbal untuk meningkatkan daya tahan tubuh ataupun untuk sekedar menghangatkan kondisi badan. Jamu merupakan salah satu minuman tradisional Indonesia yang dibuat dari berbagai macam rempah khas Indonesia, yang memiliki beberapa manfaat untuk kesehatan. Dengan kebutuhan yang semakin banyak, maka jamu diproses dan diolah tidak hanya dalam bentuk minuman, namun juga dibuat dalam bentuk bubuk atau instan sehingga masyarakat dapat mengonsumsi kapan saja dan dimana saja. Dusun Ngandat merupakan daerah yang ada di Kota Batu yang mampu memanfaatkan olahan rempah-rempah menjadi jamu yang praktis untuk dinikmati yaitu jamu instan. Namun selama ini olahan jamu instan ini belum mampu menjangkau pasar yang lebih luas karena terkait dengan packaging dan branding yang dirancang belum ada. Padahal, dengan adanya branding dan kemasan yang menarik, maka produk tersebut akan menarik masyarakat untuk membeli serta mengonsumsinya. Tim Pengabdian Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang dalam kegiatan blockgrant fakultas akan melakukan pengabdian dengan fokus kegiatan pada kegiatan branding dan packaging olahan jamu instan tersebut untuk memperoleh jangkauan pemasaran yang lebih luas. Kegiatan pengabdian ini telah memiliki Packaging baru yang telah didesain oleh mahasiswa yang tergabung dalam Pengabdian Masyarakat Mahasiswa (PMM) yang siap dipasarkan kepada Masyarakat.

The Effect of Quality of Work Life on Organizational Citizenship Behavior Mediated by Work Engagement Lestari, Indah; Rumijati, Aniek; Lestari, Novi Puji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 01 (2023): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i01.25439

The purpose of this study was to determine the effect of quality of work life on organizational citizenship behavior through the mediation of work engagement at PT. Dija Jaya Perkasa Mataram City. Research using quantitative methods with the entire population of 65 respondents. The sampling technique uses a total of all employees. Sources of data were collected from distributing questionnaires (primary data). The analysis tool uses a range of scales and path analysis. The results of the scale range on quality of work life are said to be good, organizational citizenship behavior is said to be high, and work engagement is said to be high. The results showed that the quality of work life had a negative and insignificant effect on organizational citizenship behavior; quality of work life has a positive and significant effect on work engagement; work engagement has a positive and significant effect on organizational citizenship behavior; work engagement is able to mediate the relationship between quality of work life variables and organizational citizenship behavior.

The Effect of Electronic Word-of-mouth Perception on Purchase Intention Mediated by Brand Image Maulita, Elma Dea; Handayanto, Eko; Lestari, Novi Puji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 03 (2023): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29490

The purpose of this study was to examine the effect of electronic word-of-mouth on purchase intention, mediated by the brand image of Robucca coffee shop in Malang City. Using a quantitative approach, the population used in this study were Instagram followers @robucca.id, with a total sample of 100 respondents analyzed using path analysis. The research results show that perceptions of e-word-of-mouth have a significant effect on consumer purchase intentions. The perception of electronic word-of-mouth has a significant impact on brand image. Brand image has a large influence on consumer purchase intentions. That is, the better the brand image, the more likely consumers are to buy. Brand image has been proven to be an intervening variable in the relationship between e-word-of-mouth perceptions and consumer intentions to buy. This means that the better the brand image, the greater the perceived impact of electronic word-of-mouth on purchase intention.

Feasibility Study of Establishment Plan New Branch of Aksan Motorcycle Repair Shop II in Curahdringu Village Tongas Probolinggo Regency Aisyah, Synthia Nur; Warsono; Lestari, Novi Puji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32536

The purpose of this study is to determine the feasibility of the mitigation plan for the new Aksan Motorcycle Repair Shop II branch. Feasibility is analyzed using five aspects in the feasibility study. The results of the study show that the market and marketing aspects are projected to increase demand and have fulfilled marketing strategies, technical and operational aspects, namely strategic business locations, layout, and selection of technology and equipment that have been adapted to needs. Structuring management and organization that has fulfilled the four management functions. Economic and social aspects have a positive impact on the environment around the project. The financial aspect of PP results is smaller than the project's economic life, the NPV is positive, and the IRR is greater than the required profit level. The conclusion of the research is based on five aspects, this project is worth implementing.

The Influence of Financial Literacy and Lifestyle on Consumptive Behavior in The Lowokwaru Sub-District Community Yuliana, Veny; Rahadjeng, Erna Retna; Lestari, Novi Puji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.33639

This research aims to determine the influence of financial literacy and lifestyle, both partially and simultaneously, on consumer behavior in the people of Malang City. The population in this study were people who lived in Tlogomas Village, Lowokwaru District, Malang City, East Java, totaling 894 people. Sampling used the slovin formula and obtained 100 people. The data collection method is by distributing questionnaires to respondents online via the Google form. Data analysis in this research uses research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing. The results of this research show that financial literacy has a positive and significant effect on consumptive behavior, lifestyle has a positive and significant effect on consumptive behavior, and simultaneously financial literacy and lifestyle have a positive and significant effect on consumptive behavior.

Hilirisasi Prototype Diversifikasi Pangan Fungsional Berbasis Koro Lokal dalam Upaya Pengembangan Produk Pangan Sehat Dan Ekonomi Hijau di Sumenep Purwanti, Elly; Warkoyo, W.; Hidayati, Asmah; Nuryady, Moh. Mirza; Permana, Tutut Indria; Lestari, Novi Puji
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 4 (2024): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i4.2305

Kegiatan ini bertujuan untuk melakukan hilirisasi prototipe diversifikasi pangan fungsional berbasis kacang koro lokal dalam rangka pengembangan produk pangan sehat dan ekonomi hijau di Sumenep. Program ini dilaksanakan dengan menggunakan pendekatan Triple Helix yang melibatkan tiga komponen utama: Universitas Muhammadiyah Malang (UMM) sebagai pemegang inovasi, Kemendikbudristek sebagai pemberi dana, dan mitra industri rumah tangga (IRT) di Sumenep, yaitu CV Bunga Anggrek dan CV Akancatani, sebagai penerima manfaat utama. Sinergi antara akademisi, pemerintah, dan industri ini bertujuan untuk mendorong inovasi yang mampu meningkatkan kesejahteraan masyarakat melalui pengembangan ekonomi hijau. Kegiatan hilirisasi ini dilakukan melalui Focus Group Discussion (FGD), sosialisasi, dan pendampingan intensif oleh tim UMM kepada mitra IRT, dengan fokus pada peningkatan kualitas dan kuantitas produk berbasis koro. Selain itu, pelaksanaan Kuliah Kerja Nyata (KKN) di Desa Grujugan, Sumenep, turut memperkuat upaya ini dengan program kerja yang mengembangkan potensi desa dan memperluas akses pasar produk koro. Secara keseluruhan, kegiatan ini tidak hanya mendukung keberlanjutan usaha IRT berbasis koro, tetapi juga memperkuat daya saing produk di pasar yang lebih luas, mendukung ekonomi lokal dengan adanya peningkatan pendapatan, dan membangun keterampilan masyarakat dalam pengelolaan bisnis yang berkelanjutan. Kegiatan ini juga dapat menjadi inspirasi bagi pengembangan ekonomi hijau di wilayah lain di Madura dan Indonesia. Downstreaming of Functional Food Diversification Prototype Based on Local Koro in an Effort to Develop Healthy Food Products and a Green Economy in Sumenep Abstract This activity aims to downstream a prototype of functional food diversification based on local koro beans in order to develop healthy food products and a green economy in Sumenep. This program is implemented using the Triple Helix approach involving three main components: the UniversitAS Muhammadiyah Malang (UMM) as the innovation holder, the Ministry of Education, Culture, Research and Technology as the funder, and home industry partners (IRT) in Sumenep, namely CV Bunga Anggrek and CV Akancatani, as the main beneficiaries. The synergy between academics, government, and industry aims to encourage innovation that can improve community welfare through the development of a green economy. This downstream activity is carried out through Focus Group Discussions (FGD), socialization, and intensive mentoring by the UMM team to IRT partners, with a focus on improving the quality and quantity of koro-based products. In addition, the implementation of the Real Work Lecture (KKN) in Grujugan Village, Sumenep, also strengthens this effort with a work program that develops village potential and expands market access for koro products. Overall, this activity not only supports the sustainability of koro-based IRT businesses, but also strengthens product competitiveness in the wider market, supports the local economy with the increase in income, and builds community skills in sustainable business management. This activity can also be an inspiration for the development of a green economy in other regions in Madura and Indonesia.

Co-Authors Aisyah, Synthia Nur Aniek Rumijati Asmah Hidayati Eko Handayanto Elly Purwanti Erna Retna Rahadjeng Hafid Adim Pradana Haryo Prasodjo Indah Lestari, Indah Maulita, Elma Dea Moh. Mirza Nuryady Ratya Shafira Arifiani Rofik, Mochamad Septianda, Rizkia Tutut Indria Permana Warkoyo, W. Warsono Yeyen Pratika Yuliana, Veny

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