Enrichment : Journal of Management
Vol. 10 No. 2, May (2020): Management

The Effect of Product Quality, Distribution Channels and Service Quality on Customer Satisfaction Spotlights

Rosinta Romauli Situmeang (Universitas Prima Indonesia)
Wandy Tanzil (Universitas Prima Indonesia)
Vincent Tandratama (Universitas Prima Indonesia)
Suryo Anwar Putra (Universitas Prima Indonesia)

Article Info

Publish Date
01 May 2020

Abstract

The purpose of this research is to examine the effect of Product Quality on the Customer Satisfaction of Spotlights of PT XYX. The research method used is linear regression analysis. The population in this study was 191 customers and the sample was 131 luxent spotlight customers. The results of simultaneous and partial calculations of Product Quality, Distribution Channels and Service Quality affect the Customer Satisfaction Spotlights of PT XYX.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...