This study aims to determine the effect of entrepreneurial knowledge on the creative attitude of SMEs in the sub-sector of creative economy in Kecamatan Panakkukang in the context of creative economy development. The population in this research is 129 SMEs sub-sector of creative industry. Total samples in this study were 33 samples. The results of this study showed that entrepreneurial knowledge has a positive and significant influence on the creative attitude of SMEs in creative economy sub-sector in Kecamatan Panakkukang Makassar
                        
                        
                        
                        
                            
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