Managament Insight: Jurnal Ilmiah Manajemen
Vol 12, No 1 (2017): Managament Insight: Jurnal Ilmiah Manajemen

Human Capital dan Keunggulan Bersaing Ritel Minimarket: Strategi Sebagai Pemedias

Ardianus Laurens Paulus (Universitas Katolik Widya Mandala Madiun)

Article Info

Publish Date
28 Jun 2019

Abstract

This research aims to examine the influences of human capital toward competitive advantage mediating by strategy. This research employs quantitative approach using survey method. Data collection was conducted at 42 minimarket managers located in Madiun City, East Java, Indonesia. The data were analyzed using measurement model of structural equation modeling supported by Smart PLS 3.0 software. The results of the research find out that human capital has significant and positive influences towards strategy and competitive advantage. In addition, strategy has significant and positive influences toward competitive advantage. Whereas, strategy has partially mediated the influence of human capital toward competitive advantage.

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Journal Info
Managament Insight: Jurnal Ilmiah Manajemen
Website

Abbrev

Insight

Publisher

Universitas Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...