J-EBIS (Jurnal Ekonomi dan Bisnis Islam)
Vol 3 No 2 (2018): Volume 3 Nomor 2 Juli-Desember 2018

KEPUTUSAN PEMBELIAN MELALUI SITUS BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF MASYARAKAT DALAM PERSPEKTIF EKONOMI ISLAM

Ridwan, Muhammad (Unknown)
Harahap, Isnaini (Unknown)
Harahap, Pangeran (Unknown)



Article Info

Publish Date
08 Jan 2019

Abstract

This study aims to determine the relationship between purchasing decisions, products, prices, services and risks to consumer consumption behavior in Islamic economic perspective The study will observe Lazada Application Users in Medan. The method used is a quantitative approach using multiple linear regression analysis, with statistical tests. The study found that partially there is a relationship of purchase decision to consumptive behavior by 2.013 or 20.13%. Product to consumptive behavior by 2,137 or 21,37%. Price to consumptive behavior by -2.637 or -26.37%. Service to consumptive behavior by 2,893 or 28,93%. Risk to consumptive behavior by 2.043 or 20.43%. Partially there is a relationship between purchasing decisions, products, prices, services and risks to consumer behavior.

Copyrights © 2018






Journal Info

Abbrev

ebis

Publisher

Subject

Economics, Econometrics & Finance Other

Description

The Journal that published by Faculty of Economic and Islamic Busines, State Institut for Islamic Studies (IAIN) Zawiyah Cot Kala Langsa, This journal focused on Islamic Economics and Finance studies. The Journal is published twice a year on April and October. The aim of the journal is to ...