Fokus Ekonomi
Vol 15, No 1: Juni 2020

INTEGRASI SERVQUAL DAN SIX SIGMA UNTUK PENINGKATAN KUALITAS LAYANAN PELANGGAN UKM PRODUK KERAJINAN KABUPATEN REMBANG

Agustina Widodo (Sekolah Tinggi Ilmu Ekonomi YPPI Rembang)
Muhammad Zaky Wahyuddin Azizi (Sekolah Tinggi Ilmu Ekonomi YPPI Rembang)



Article Info

Publish Date
01 Jun 2020

Abstract

The SME (small medium enterprise) sector has a sufficient role, the quality of service is now an important priority for businessman  in understanding the needs and desires their customers. Comparison of quality can be seen from the difference between the assessment of business management with the assessment of customers, then the concept of six sigma  are DMAIC (define, measure, analyze, improve and control) is the structured methodology used to reduce the level of error in providing services to customers. There are a number of problems faced by dewan kerajinan nasional daerah (dekranasda) SME’s: business management is still very simple, the average human resource has a low level of education, does not have a good ability to market the products produced, financial limitations, limited access to raw materials and limited technology. The analysis results obtained that there are 5 complaints that most complained by consumers are less strategic location, lack of attention to individual customers, brochures and service facilities are inadequate, service is still long and the lack of waiting room facilities. the planned improvement that will be carried out is to improve services by using technology facilities, improve the quality of customer waiting room services, structuring the availability of brochures and information.

Copyrights © 2020






Journal Info

Abbrev

fe

Publisher

Subject

Economics, Econometrics & Finance

Description

Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, ...