JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 14, No 01 (2014): General Management

Atribut Kinerja Pelayanan Dalam Mempengaruhi Masyarakat Kota Medan Memilih Perusahaan Asuransi

Hazmanan Khair Pasaribu (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
01 Jun 2014

Abstract

Among the reason of choosen assurannce company, performance service is the mostly affected. So that this research aims to find affect of performance service to consumen decision about assurance company.  The result showed that performance service influenced consumen decision, so that company must take focus on improving service quality.  Dimension of performance services are tangibles, reliability, responsiveness, assurance, and emphathy.

Copyrights © 2014




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Journal Info
JURNAL ILMIAH MANAJEMEN & BISNIS
Website

Abbrev

mbisnis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...