ANALISIS PELAYANAN DAN BAGI HASIL TERHADAP KEPUTUSAN MENABUNG NASABAH PADA BANK SYARIAH DI KOTA MEDAN

Daulay, Raihanah ( Universitas Muhammadiyah Sumatera Utara)

JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 10, No 01 (2010): General Management

This research is aimed to know the effect of service and profit sharing to the customer’s saving decision at Medan Chief Branch Office of Syariah Medan Bank and also to know the most dominant  factor which affects the customer’s saving decision. This research is a descriptive research with study case approach supported by survey method. The result of  F-test and t-test  indicated that service and profit sharing have positive effect and significant to customer’s saving decision in Medan Chief Branch Office of Syariah Bank.. Based on the  standardized coefficient, it can be known that belief variable partially has dominant effect than service and profit sharing variables. The adjusted R square regression result is 36,2 % which showed that independent variable    (service and profit sharing) can explain 36,2 % to dependent variable (saving decision).