Business Innovation and Entrepreneurship Journal
Vol 2 No 2 (2020): Business Innovation and Entrepreneurship Journal (May)

J.Co Donuts & Coffee’s Consumer Satisfaction

Intan Permana (Universitas Garut)

Article Info

Publish Date
31 May 2020

Abstract

This research dicusses customer satisfaction. Researcher will use desriptive design in advance to get insight and understanding about research problem, and then the result from descriptive design will be used as input for conclusive research is 66 respondents. The result of this research shows that customers will be satisfacted to consumption J.Co Donuts, J.Pops Baby Donuts, J.Coffee, J.Cool and J.Club if J.Co Donuts & Coffee offered the good innovation attributes, change behavior, suitability of offering and quality of service.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...