IMARA : Jurnal Riset Ekonomi Islam
Vol 4, No 1 (2020): IMARA: JURNAL RISET EKONOMI ISLAM

FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN GENERASI Z DI SHOPEE DETERMINANT FACTORS FOR PURCHASE Z GENERATION IN SHOPEE

Bakri, Adzan Noor (Unknown)
Hardianti, Dini (Unknown)

Article Info

Publish Date
24 Jun 2020

Abstract

The purpose of this research was to describe the determinant factors influencing purchasing decision of Z generation in Shopee. The design of the research was quantitative research by conducting a survey to students of Faculty of Economics and Islamic Business, IAIN Palopo. The results showed there were several factors that influenced purchasing decision of Z generation in Shopee, namely (1) social class, (2) personality, (3) economic environment, (4) motivation, and (5) learning process.

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Journal Info
IMARA : Jurnal Riset Ekonomi Islam
Website

Abbrev

jurei

Publisher

Institut Agama Islam Negeri Batusangkar

Subject

Economics, Econometrics & Finance

Description

IMARA Journal: Journal of Islamic and Economic Research (Print ISSN: 2599-0985, ISSN Online: 2622-1918) is a journal published by the Faculty of Islamic Economics and Business IAIN Batusangkar. This is a pree-reviewed professional journal with an editorial board of scholars in the field of Economic ...